The Gap Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Gap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 82000 The Gap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Gap has purchased the following applications: Chargent Payments for Salesforce for Payment Processing in 2020, Mobius DigiSense360 for Analytics and BI in 2018, Intrado INXPO for Audio Video and Web Conferencing in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Gap is running and its propensity to invest more and deepen its relationship with AppFrontier , Mobius Knowledge Services , Intrado or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Gap revenues, which have grown to $15.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Gap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AppFrontier | Legacy | Chargent Payments for Salesforce | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 The Gap implemented Chargent Payments for Salesforce as a Payment Processing solution to support an accelerated e-commerce pivot and to unify commerce and finance payment operations in the United States. The deployment targeted both B2B and B2C payment flows to enable rapid online sales activity, including large scale face-mask sales during the same period.
Chargent Payments for Salesforce was configured to centralize payment data directly within Salesforce, providing transaction orchestration and gateway connectivity capabilities consistent with Payment Processing implementations. The configuration emphasized in-platform payment record consolidation so commerce teams and finance teams could operate from a single source of transaction truth.
The implementation integrated Chargent with Salesforce Commerce Cloud and the retailers preferred payment gateway, linking storefront checkout flows to Salesforce-hosted payment records. Operational coverage was focused on U.S. e-commerce operations and the finance function, enabling payment events captured in commerce to be available to downstream financial workflows.
Governance centered on consolidating payment data inside Salesforce to align commerce and finance processes and to standardize payment handling across channels. The project helped Gap collect millions in revenue more quickly, reflecting the implementations role in accelerating payment capture and cash collection during the e-commerce surge.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mobius Knowledge Services | Legacy | Mobius DigiSense360 | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, The Gap engaged Mobius Knowledge Services for Mobius DigiSense360 within Analytics and BI to support ecommerce and product content data services for digital shelf and catalog workflows in the United States. Mobius lists Gap Inc. among its reference clients for ecommerce and product content and data services supporting digital shelf and catalog workflows, and that public reference underpins this implementation signal. The public source does not explicitly state the specific Mobius product used, therefore module usage of Mobius DigiSense360 is inferred for this narrative.
Inferred Mobius DigiSense360 functional scope includes digital shelf analytics, product information management capabilities for catalog enrichment, data normalization and attribute governance, and content syndication workflows to ecommerce channels. Operational coverage is focused on ecommerce, merchandising, catalog and digital operations teams in the United States, with centralized taxonomy and content governance and approval workflows to standardize product attributes. Integrations are described at the product content and catalog workflow level feeding ecommerce storefronts and downstream syndication endpoints, consistent with Analytics and BI deployments for retail product data orchestration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intrado | Legacy | Intrado INXPO | Audio Video and Web Conferencing | Collaboration | n/a | 2015 | 2015 |
In 2015, The Gap implemented Intrado INXPO for Audio Video and Web Conferencing to support marketing and corporate communications activities. The public vendor announcement identifies The Gap as a named customer of INXPO’s Event Cloud and webcasting products, positioning Intrado INXPO as the platform in use for enterprise webcasting needs.
The implementation centered on INXPO Event Cloud and webcasting capabilities, leveraging standard webcasting functionality consistent with the Audio Video and Web Conferencing category. Functional modules referenced in vendor materials include event hosting and webcasting, with typical associated capabilities such as live and on demand webcast delivery, registration and attendee workflows, content distribution, and audience engagement features.
Operational scope cited in vendor communications focuses on marketing and corporate communications teams, indicating the deployment was targeted at both external customer facing events and internal corporate communications programs. Vendor press materials do not list specific integrations or system architecture details, and no implementation partner is named in the disclosure.
Public materials note The Gap as an enterprise customer of Intrado INXPO, however detailed governance, rollout sequencing, and measurable outcomes are not publicly described in the cited vendor announcement. Intrado INXPO is therefore documented as the platform used by The Gap in 2015 for Audio Video and Web Conferencing support for marketing and corporate communications.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transportation Management | SCM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2022 | 2022 |
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