The Hoop Group
1930 Heck Ave Building 3,
Neptune, 7753, NJ,
United States
Neptune, 7753, NJ,
United States
1 732-502-2255
Professional Services
The Hoop Group Technographics
The Hoop Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Hoop Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 The Hoop Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Hoop Group has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Hoop Group is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Hoop Group revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Hoop Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Hoop Group Tech Stack and Enterprise Applications
The Hoop Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, The Hoop Group implemented Intuit Quickbooks Enterprise as its ERP Financial system. The deployment centralized core financial operations for the 40 employee professional services firm in the United States, consolidating general ledger, accounts receivable, accounts payable, invoicing, and financial reporting workflows typical of ERP Financial deployments. Configuration emphasized a structured chart of accounts and standardized billing cycles to align project based revenue recognition with professional services delivery. The implementation targeted finance, billing, and executive reporting functions across the organization.
Operational design included role based security, approval routing for payables and receivables, and multi user access controls to support concurrent accounting activities. The Hoop Group configured Intuit Quickbooks Enterprise to support job costing and project level financial tracking common to professional services accounting, and established month end close routines and reporting templates for leadership review. Governance focused on process standardization, assigned owners for invoice and expense approvals, and documentation of accounting workflows to improve consistency in financial operations.
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The Hoop Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, The Hoop Group deployed GumGum on its website. GumGum is an Artificial Intelligence Marketing application used to support digital marketing and website advertising functions through contextual advertising and onsite content personalization.
The deployment was implemented as a web instrumentation project on the Hoop Group site, with a tag-based integration to enable contextual targeting, creative optimization, audience segmentation, and site level analytics, and the marketing team owning configuration and campaign setup. Implementation focused on real time contextual analysis and dashboard-driven campaign monitoring, with governance routines that assign campaign rule ownership to marketing, schedule periodic model reviews, and maintain web consent and privacy controls for site-level data collection.
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The Hoop Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, The Hoop Group implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment covered the full employee base of roughly 40 staff and centralized email, calendaring, document creation, and file storage to support client-facing professional services workflows. Google Workspace (Formerly Google G-Suite) is used by The Hoop Group as the Collaboration solution for core business functions including client delivery, marketing, and internal operations.
Configuration emphasized standard Google Workspace modules including Gmail, Google Drive and Shared Drives, Google Docs and Sheets, Google Calendar, Google Groups, and the Admin console for account and access management. Governance and operational controls focused on centralized account provisioning, role based access controls, shared drive organization, and document collaboration policies to enable concurrent editing and version control. The implementation is used in conjunction with the company website, leveraging Google managed email addresses and embedded document links to support client communications, scheduling, and file sharing across the organization.
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The Hoop Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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The Hoop Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Hoop Group
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Director of Operations | Director | Finance | |
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Director of Digital Media & Marketing | Director | Marketing | |
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Director | Director | Finance | |
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Apps Being Evaluated by The Hoop Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Hoop Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Hoop Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Hoop Group Technographics
The Hoop Group is a Professional Services organization based in United States,
with around 40 employees and annual revenues of $5.0 million.
The Hoop Group operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
The Hoop Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, GumGum and Google.
The Hoop Group recently adopted applications including
Criteo Commerce Media Platform in 2023, comScore Activation in 2021 and OpenX OpenAudience in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Hoop Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Hoop Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Hoop Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.