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The Internet Marketing Center Technographics
The Internet Marketing Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Internet Marketing Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Internet Marketing Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Internet Marketing Center has purchased the following applications: Microsoft 365 for Collaboration in 2020, Oracle NetSuite CRM for CRM in 2008, Amazon EC2 for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Internet Marketing Center is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Internet Marketing Center revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Internet Marketing Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Internet Marketing Center Tech Stack and Enterprise Applications
The Internet Marketing Center Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, The Internet Marketing Center implemented Microsoft 365. The Internet Marketing Center deployed Microsoft 365 as its Collaboration platform across its Canada-based professional services firm of about 100 employees, and Microsoft 365 is surfaced on the company website.
The implementation focuses on core Collaboration capabilities typical of Microsoft 365, including hosted email and calendaring, Teams-based real-time collaboration, SharePoint intranet and document libraries, and OneDrive for user file sync and sharing. Administration is managed at the tenant level with centralized user provisioning, role-based access controls and content governance configured to support marketing, client services and operations teams and to align with professional services collaboration workflows.
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The Internet Marketing Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2008 | 2008 |
In 2008, The Internet Marketing Center implemented Oracle NetSuite CRM. The Internet Marketing Center implemented Oracle NetSuite CRM in 2008 as a CRM initiative to centralize customer and prospect records and to standardize client-facing workflows across sales, marketing, and customer service within its Canadian operations.
Oracle NetSuite CRM was configured to deliver core CRM capabilities including contact and account management, opportunity and pipeline tracking, activity management, reporting and dashboards, and workflow automation to codify lead routing and qualification. The deployment leveraged the cloud-native architecture of Oracle NetSuite CRM to provide a single source of truth for customer data and to enforce role-based access and data hygiene controls for commercial teams.
Governance and process changes accompanied the rollout, with standardized pipeline stages, approval workflows, and automated lead assignment rules to align sales and marketing processes. System administration and CRM governance were managed internally to support demand generation, account management, and customer support functions, ensuring consistent activity logging and pipeline visibility across departments.
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The Internet Marketing Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, The Internet Marketing Center provisioned Amazon EC2 to host its website, applying Amazon EC2 within the Application Hosting and Computing Services category. The implementation centers on instance-based compute provisioning to run the company website and associated web application stack, with Amazon EC2 providing virtual server capacity for web workloads and content delivery from the Internet Marketing Center site.
Functional scope emphasizes compute lifecycle management and web operations, aligning with common Application Hosting and Computing Services practices. Typical configuration for Amazon EC2 deployments of this type includes instance sizing, network security group configuration, and operational workflows for provisioning, scaling and patching, with governance handled by internal IT and web operations teams to manage instance lifecycle and access controls.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Internet Marketing Center
Apps Being Evaluated by The Internet Marketing Center Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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