The Limited
P.O. Box 182651,
Columbus, 43218-2651, OH,
United States
Columbus, 43218-2651, OH,
United States
1 AÂ 800-888-3257
Professional Services
The Limited Technographics
The Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 The Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Limited has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Microsoft 365 for Collaboration in 2017, Salesforce Commerce Cloud for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Limited is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Limited revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Limited Tech Stack and Enterprise Applications
The Limited ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, The Limited implemented Oracle NetSuite ERP. The deployment targeted ERP Financial capabilities to consolidate finance and accounting workflows across the 3,000 employee organization.
Oracle NetSuite ERP was configured to provide core financial modules including general ledger, accounts payable, accounts receivable, fixed asset accounting, and financial reporting. Configuration emphasized a unified chart of accounts and automated month end close workflows, with role based access control and configurable approval chains for transaction processing.
Governance focused on centralizing financial process controls and enforcing segregation of duties through system roles and approval workflows. Operational coverage centered on the finance and accounting functions across corporate sites, supporting statutory reporting and internal financial operations.
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The Limited Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, The Limited implemented Microsoft 365 to establish a unified Collaboration platform across the organization. Microsoft 365 is used on their website and serves as the primary suite for email, synchronous communication, and document collaboration, leveraging core capabilities typical of the Microsoft 365 stack. The deployment leverages Exchange Online for messaging, Microsoft Teams for real-time collaboration, SharePoint Online for intranet and content sites, and OneDrive for Business for personal file sync and sharing, positioning Microsoft 365 as the central Collaboration capability supporting internal communication and content coordination for The Limited.
Architecture and governance were oriented toward web-facing and internal collaboration use, with explicit use of Microsoft 365 on thel imited.com signaling integration of cloud-hosted collaboration services into public site workflows. Operational scope covers company-wide collaboration across the professional services organization with 3000 employees, and governance emphasizes permission controls, sharing policies, and content lifecycle management typical of Collaboration deployments. The implementation narrative centers on Microsoft 365 as the Collaboration backbone for business functions focused on communications, document management, and team collaboration.
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The Limited eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, The Limited deployed Salesforce Commerce Cloud as its eCommerce platform on its website. The Limited uses Salesforce Commerce Cloud to power its online storefront, providing the core presentation layer for product detail pages, category browsing, and customer-facing checkout flows.
The implementation centers on Salesforce Commerce Cloud storefront templates, product catalog management, pricing and promotions engines, and checkout orchestration typical of the eCommerce category. The deployment leverages platform-native merchandising and content management capabilities to control site banners, product recommendations, and promotional rules across the public site.
Salesforce Commerce Cloud is integrated directly with The Limited website where the platform handles site rendering and commerce request routing. Operational ownership spans eCommerce, merchandising, marketing, customer service, and IT teams that manage catalog updates, promotional campaigns, and site operations.
Governance is structured around centralized commerce operations for catalog and promotion control, with staged storefront deployments and platform staging workflows used for content and code releases. Salesforce Commerce Cloud serves as The Limited Salesforce Commerce Cloud eCommerce backbone supporting merchandising, checkout, and site operations.
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eCommerce | eCommerce |
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2021 | 2021 |
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The Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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The Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Limited
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Executive Vice President, Chief Financial Officer & Chief Administrative Officer | CXO | Finance | |
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CIO | CXO | Finance | |
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SVP E-commerce & Alternate Channels | VP | Sales | |
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Director of Marketing | Director | Marketing | |
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SVP Stores & Operations | VP | Operations | |
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Apps Being Evaluated by The Limited Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Limited IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Limited digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Limited Technographics
The Limited is a Professional Services organization based in United States,
with around 3000 employees and annual revenues of $600.0 million.
The Limited operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like ERP Financial, Collaboration and eCommerce.
The Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Salesforce.
The Limited recently adopted applications including
Kibo Unified Commerce in 2021, Salesforce Sales Cloud in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.