Lowry
Pier 8,
Salford, M50 3AZ,
United Kingdom
Salford, M50 3AZ,
United Kingdom
44 16 1876-2023
Leisure and Hospitality
Lowry Technographics
Lowry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lowry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 324 Lowry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lowry has purchased the following applications: PeopleHR Core HR for Core HR in 2020, Microsoft 365 for Collaboration in 2018, dotdigital Engagement Cloud for Customer Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lowry is running and its propensity to invest more and deepen its relationship with The Access Group , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lowry revenues, which have grown to $33.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lowry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lowry Tech Stack and Enterprise Applications
Lowry HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2020 | 2020 |
In 2020 Lowry implemented PeopleHR Core HR, deploying PeopleHR Core HR as a cloud-hosted Core HR system to centralize HR and workforce administration. The PeopleHR Core HR instance is surfaced on the Lowry web portal at https://thelowry.peoplehr.net/, providing web-accessible HR services to employees and managers.
Configuration concentrated on core human resource capabilities typical of Core HR solutions, including centralized employee records, absence and leave management, applicant tracking and onboarding workflows, and employee self-service access. The implementation standardized personnel change processes and basic HR reporting within the PeopleHR Core HR platform, aligning operational HR workflows with the platform’s built-in configuration and automation.
Operational coverage focused on HR and people management for Lowry in the United Kingdom, with administration handled through the PeopleHR Core HR web interface. Governance was implemented through role-based access controls and configured approval workflows inside PeopleHR Core HR, enabling HR administrators and people managers to operate from a single cloud-hosted HR system.
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Payroll | HCM |
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2020 | 2020 |
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Lowry Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Lowry implemented Microsoft 365 to support Collaboration across its leisure and hospitality operations. The presence of Microsoft 365 artifacts on thelowry.com indicates the organization uses Microsoft 365 on their website alongside internal collaboration capabilities, linking web-facing services with the same SaaS platform used by staff.
The implementation aligns with standard Microsoft 365 functional areas, using Microsoft 365 for email and calendaring, document collaboration and intranet content management, file sync and sharing, and real-time team communication consistent with the Collaboration category. Administration was executed in a cloud first SaaS model with centralized tenant administration and role based access controls, and governance emphasis on content and identity controls to support marketing, guest services, and administrative communications.
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Collaboration | Collaboration |
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2022 | 2022 |
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Lowry CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020 Lowry implemented dotdigital Engagement Cloud to centralize Customer Engagement capabilities on their public website. The deployment focused on embedding dotdigital Engagement Cloud into the site to capture on-site behavior and support marketing-led engagement workflows.
The implementation configured core Customer Engagement functions of dotdigital Engagement Cloud, including email marketing orchestration, automation workflows, segmentation and web tracking to translate visitor behavior into campaign audiences. dotdigital Engagement Cloud was instrumented to capture form submissions and behavioral signals from the website, enabling triggered messaging and personalized content using the platform’s automation and segmentation features.
Operational ownership resides with the organisation’s marketing and digital teams, using the platform to manage campaign scheduling, consent and subscriber lifecycle workflows consistent with UK data protection requirements. Governance emphasized campaign-level controls and consent capture within the website integration, with the dotdigital Engagement Cloud instance serving as the primary tool for on-site engagement and outbound customer communications.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Lowry TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Lowry PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Lowry IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Lowry CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Lowry
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lowry Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lowry IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lowry digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lowry Technographics
Lowry is a Leisure and Hospitality organization based in United Kingdom,
with around 324 employees and annual revenues of $33.5 million.
Lowry operates a diverse technology stack with applications such as
PeopleHR Core HR, Microsoft 365 and dotdigital Engagement Cloud,
covering areas like Core HR, Collaboration and Customer Engagement.
Lowry has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Microsoft and dotdigital.
Lowry recently adopted applications including
Slack Connect in 2022, OneTrust Cookie Consent in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lowry’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lowry’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lowry technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.