Salford, M50 3AZ,
United Kingdom
Lowry Technographics
Lowry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lowry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 324 Lowry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lowry has purchased the following applications: Access People HR ATS for Applicant Tracking System in 2020, Microsoft 365 for Collaboration in 2018, dotdigital Engagement Cloud for Customer Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lowry is running and its propensity to invest more and deepen its relationship with The Access Group , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lowry revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lowry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lowry Tech Stack and Enterprise Applications
Lowry HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access People HR ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Lowry Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Lowry implemented Microsoft 365 to support Collaboration across its leisure and hospitality operations. The presence of Microsoft 365 artifacts on thelowry.com indicates the organization uses Microsoft 365 on their website alongside internal collaboration capabilities, linking web-facing services with the same SaaS platform used by staff.
The implementation aligns with standard Microsoft 365 functional areas, using Microsoft 365 for email and calendaring, document collaboration and intranet content management, file sync and sharing, and real-time team communication consistent with the Collaboration category. Administration was executed in a cloud first SaaS model with centralized tenant administration and role based access controls, and governance emphasis on content and identity controls to support marketing, guest services, and administrative communications.
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Collaboration | Collaboration |
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2022 | 2022 |
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Lowry CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020 Lowry implemented dotdigital Engagement Cloud to centralize Customer Engagement capabilities on their public website. The deployment focused on embedding dotdigital Engagement Cloud into the site to capture on-site behavior and support marketing-led engagement workflows.
The implementation configured core Customer Engagement functions of dotdigital Engagement Cloud, including email marketing orchestration, automation workflows, segmentation and web tracking to translate visitor behavior into campaign audiences. dotdigital Engagement Cloud was instrumented to capture form submissions and behavioral signals from the website, enabling triggered messaging and personalized content using the platform’s automation and segmentation features.
Operational ownership resides with the organisation’s marketing and digital teams, using the platform to manage campaign scheduling, consent and subscriber lifecycle workflows consistent with UK data protection requirements. Governance emphasized campaign-level controls and consent capture within the website integration, with the dotdigital Engagement Cloud instance serving as the primary tool for on-site engagement and outbound customer communications.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Lowry TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Lowry PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Lowry IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Lowry CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Lowry
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lowry Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||