Avon, 6001, CT,
United States
The Marketing Consortium Technographics
The Marketing Consortium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Marketing Consortium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Marketing Consortium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Marketing Consortium has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, GoDaddy Webmail for Collaboration in 2019, Joomla 3.9 for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Marketing Consortium is running and its propensity to invest more and deepen its relationship with Oracle , GoDaddy , Joomla or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Marketing Consortium revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Marketing Consortium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Marketing Consortium Tech Stack and Enterprise Applications
The Marketing Consortium ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, The Marketing Consortium implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment targeted core accounting and finance operations for the United States based, 10 employee Consumer Packaged Goods firm and served as the company's ERP Financial platform delivered as a cloud hosted SaaS instance.
Configuration centered on standard ERP Financial modules including general ledger, accounts payable, accounts receivable, billing, cash management, bank reconciliation, fixed assets, tax management, and financial reporting. The implementation used system configuration for a centralized chart of accounts, automated recurring journal entries and billing schedules, and role based access controls to segregate duties. Workflow automation for invoice processing and month end close orchestration was implemented to align the small finance team processes with the application.
Operational coverage focused on finance and accounting functions with cross functional touchpoints into order to cash and procurement workflows within the small CPG organization. The rollout was staged for core finance users with prioritized configuration, user training, and documentation to establish governance and standardized month end processes. Ongoing administration was organized around role based permissions and configuration management to maintain financial controls in the Oracle NetSuite ERP environment.
|
The Marketing Consortium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Marketing Consortium implemented GoDaddy Webmail. The Marketing Consortium GoDaddy Webmail Collaboration is deployed as a hosted, domain-based webmail solution surfaced through the company website, providing core email and mailbox services for the 10 employee consumer packaged goods firm in the United States.
Configuration and operational design emphasize mailbox provisioning, user account management, the GoDaddy Webmail interface, and standard mail routing controls including SMTP and IMAP access, spam filtering, and domain DNS email records management. Operational coverage targets marketing and corporate communications, with centralized mailbox administration conducted through the GoDaddy control panel and small team user management workflows aligned to the Collaboration use case.
|
The Marketing Consortium Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Joomla | Legacy | Joomla 3.9 | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, The Marketing Consortium deployed Joomla 3.9 as its Web Content Management platform. The implementation is a single-site Joomla 3.9 installation powering the corporate website at https://www.marketingconsortiuminc.com and configured to manage pages, news, and marketing collateral.
Configuration concentrated on standard content types, template management, and module and extension administration, using the Joomla 3.9 administrative UI for content authoring and publishing. Operational ownership sits with the small marketing team, which governs editorial workflows, role-based user accounts, publishing approvals, and site configuration, aligning Web Content Management responsibilities with marketing and communications functions.
|
The Marketing Consortium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at The Marketing Consortium
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Founder and President | CXO | Finance | |
|
|
|
Principal - Managing Director | Director | Finance | |
|
Apps Being Evaluated by The Marketing Consortium Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||