AI Buyer Insights:

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

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● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

The Master Group
Location
1675, boul. de Montarville,
Boucherville, J4B 7W4, QC,
Canada
Website
https://www.master.ca/
Phone
1 709-753-8170
Artw industry
Distribution
Employee
Revenue

The Master Group Technographics

The Master Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Master Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 The Master Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Master Group has purchased the following applications: Ruby Live Chat for Chatbots and Conversational AI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Mouseflow for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Master Group is running and its propensity to invest more and deepen its relationship with Ruby , Cisco Systems , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Master Group revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Master Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Master Group Tech Stack and Enterprise Applications

AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Ruby Legacy Ruby Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
In 2017, The Master Group deployed Ruby Live Chat on its website. Ruby Live Chat is classified in the Chatbots and Conversational AI category and was implemented to provide a web embedded live chat capability that handles inbound customer inquiries and supports customer service workflows. The implementation concentrated on configuring the Ruby Live Chat widget, the agent console, and chat routing rules to align with frontline support processes. The deployment incorporated category standard capabilities such as chat transcript capture, session handoff, availability scheduling, and reusable message templates to standardize responses. Operational governance emphasized agent training, escalation procedures, and content governance for canned responses and captured transcripts, positioning Ruby Live Chat to support The Master Group customer service and support functions on the corporate website.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, The Master Group implemented Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution. The Master Group uses Cisco Webex Meetings on their website to provision client-facing meeting entry points and to support virtual demonstrations and sales engagements. Cisco Webex Meetings is positioned to serve both external customer interactions and internal collaboration needs across distribution, sales, and customer service functions. Deployment was executed under centralized IT oversight, with Cisco Webex Meetings configured for scheduled video sessions, screen sharing, and webinar-style presentations consistent with Audio Video and Web Conferencing practices. The implementation included embedding public meeting join links and scheduling touchpoints on the corporate website, and configuring calendar and authentication workflows using standard Webex capabilities. Governance focused on functional enablement for corporate communications and customer engagement, with rollout oriented to operational teams responsible for client meetings and remote collaboration.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mouseflow Legacy Mouseflow Marketing Analytics CRM n/a 2018 2018
In 2018 The Master Group implemented Mouseflow as a Marketing Analytics solution on its public website. Mouseflow was deployed via a client-side tracking snippet to capture session replay, heatmaps, funnel and form analytics, and behavioral segmentation to support the company’s marketing and ecommerce functions. The Master Group used Mouseflow to instrument core customer journeys and key conversion points on master.ca, enabling web and marketing teams to analyze individual sessions and aggregate behavioral patterns at page and flow level. Operational rollout focused on site-level instrumentation and tracking governance, with configuration of sampling, consent-based tracking, and IP anonymization to align tracking with corporate privacy controls. Data from Mouseflow was consumed by marketing and web operations for campaign analysis and UX triage, and the implementation emphasized standard Marketing Analytics workflows such as session review, funnel analysis, and form abandonment analysis to prioritize front-end optimization efforts.
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2020 2020
Backup as a Service (BaaS) IaaS 2021 2021
Backup as a Service (BaaS) IaaS 2021 2021
Backup as a Service (BaaS) IaaS 2021 2021
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Threat Modeling CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at The Master Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Master Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Master Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Master Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Master Group Technographics
The Master Group is a Distribution organization based in Canada, with around 1000 employees and annual revenues of $200.0 million.
The Master Group operates a diverse technology stack with applications such as Ruby Live Chat, Cisco Webex Meetings and Mouseflow, covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Marketing Analytics.
The Master Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Ruby, Cisco Systems and Mouseflow.
The Master Group recently adopted applications including Atlassian Jira Service Desk in 2022, Fastly in 2022 and Cohesity DataHawk in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Master Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Master Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Master Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.