The Onion
730 N. Franklin Floor 7,
Chicago, 60654, IL,
United States
Chicago, 60654, IL,
United States
1 AÂ 312-751-0503
Professional Services
The Onion Technographics
The Onion Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Onion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 The Onion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Onion has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Greenhouse ATS for Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Onion is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Onion revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Onion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Onion Tech Stack and Enterprise Applications
The Onion ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, The Onion implemented Oracle NetSuite ERP, adopting a cloud based ERP Financial platform to consolidate its finance systems and standardize accounting workflows. The deployment targeted core financial capabilities typical of an ERP Financial solution, including accounts payable, accounts receivable, general ledger, billing, cash management, and financial reporting.
The Oracle NetSuite ERP configuration emphasized a centralized chart of accounts and standardized month end close workflows, with role based access controls and configurable financial controls to support the finance and accounting departments. Configuration and process work focused on automating invoicing and cash management, supporting order to cash and procure to pay sequences, and enabling consolidated financial reporting within the ERP Financial environment.
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The Onion HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, The Onion implemented Greenhouse ATS on their website. The deployment places Greenhouse ATS as the central Applicant Tracking System supporting The Onion's recruiting and HR teams at the 300 employee professional services organization, with the career site used to publish jobs and capture applications.
Greenhouse ATS was configured to manage job requisitions, publish postings to the website careers page, capture candidate applications, and maintain multi-stage candidate pipelines. Configuration included interview stage definitions, structured scorecards for interviewer feedback, scheduling capabilities to coordinate interviews, and offer workflow templates in line with standard Applicant Tracking System capabilities.
Because Greenhouse ATS is used on the website, the implementation emphasized career site form integration and centralized candidate data capture from public job pages. Operational coverage focused on recruiting, hiring managers, and HR operations, consolidating applicant records and candidate communications inside Greenhouse ATS.
Governance was organized to standardize hiring workflows and permission controls, aligning requisition approvals and feedback retention with the organization’s recruiting policies. The implementation narrative centers on centralizing applicant tracking and instituting structured hiring processes through Greenhouse ATS.
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The Onion AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, The Onion implemented GumGum on its website to introduce AI-driven contextual advertising and content intelligence capabilities. The implementation uses GumGum to perform content classification and image recognition to inform ad placement and contextual targeting, aligning with the Artificial Intelligence Marketing category. Deployment focused on the publishing site pages and supported digital advertising and audience revenue functions within the organization.
The deployment was delivered via site-level script tags and page instrumentation to enable real-time content analysis and automated contextual signals. Functional capabilities exercised in the GumGum application include contextual analysis, image-based content recognition, and creative relevance scoring to support ad operations and editorial content labeling. Governance centered on ad operations and editorial coordination to manage tag rollout and content taxonomy configuration inside GumGum.
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The Onion Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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The Onion CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2020 | 2020 |
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The Onion ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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The Onion IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Onion
| First Name | Last Name | Title | Function | Department | Phone | |
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Chairman & CEO | CXO | Finance | |
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President & COO | CXO | Finance | |
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SVP Sales & Partnerships | VP | Sales | |
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Apps Being Evaluated by The Onion Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Onion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Onion digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Onion Technographics
The Onion is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $50.0 million.
The Onion operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
The Onion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and GumGum.
The Onion recently adopted applications including
Teads Platform in 2024, Freshservice in 2024 and Greenhouse ATS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Onion’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Onion’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Onion technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.