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Procter & Gamble Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Procter & Gamble and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108000 Procter & Gamble employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Procter & Gamble has purchased the following applications: Hyperledger Fabric for Blockchain Platform in 2024, Oracle Moat for Marketing Analytics in 2017, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Procter & Gamble is running and its propensity to invest more and deepen its relationship with Hyperledger , Oracle , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Procter & Gamble revenues, which have grown to $84.04 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Procter & Gamble intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hyperledger | Legacy | Hyperledger Fabric | Blockchain Platform | Blockchain | LimeChain | 2024 | 2024 |
In 2024, Procter & Gamble implemented Hyperledger Fabric to build a permissioned claims management platform, using Blockchain Platform capabilities to address post-sale disputes and improve contract integrity. The project targeted claims management and post-sale supply chain processes within the consumer packaged goods context, reflecting P&G’s strategic focus on applying enterprise blockchain for high-friction workflows.
The implementation uses Hyperledger Fabric as a permissioned enterprise ledger, with smart contract orchestration to automate claim adjudication and post-sale workflow steps. A web-based application was developed to upload contracts onto the blockchain, enabling cryptographic signing and secure on-chain storage, and the solution includes programmable business logic for claims tracking and dispute resolution.
Architecturally the deployment emphasizes permissioned membership and access controls, enabling processes to run between defined parties and to scale as new members are onboarded. The Hyperledger Fabric deployment was designed to separate business logic from data persistence, supporting confidentiality controls and deterministic smart contract execution consistent with enterprise Blockchain Platform patterns.
LimeChain served as the implementation partner, conducting the initial assessment and building the Fabric-based platform and web interface. Governance controls were embedded in the solution through cryptographic signing, participant onboarding workflows, and smart contract-driven process enforcement, reducing reliance on manual reconciliation and third-party dispute intermediaries.
The implementation leverages Hyperledger Fabric’s immutability and trustless execution to provide an auditable ledger for claims, with smart contracts intended to cut manual work and limit human error in post-sale supply chain processes. Procter & Gamble Hyperledger Fabric Blockchain Platform claims management ties the application, category, and business function together by centrally managing contracts and automated claim workflows on a permissioned blockchain.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Procter & Gamble implemented Oracle Moat as part of its Marketing Analytics capability to instrument and measure digital advertising on its corporate website. Oracle Moat was deployed to capture page-level viewability and attention metrics and to provide ad verification signals that feed into campaign-level measurement and media planning workflows.
The implementation focused on web tag instrumentation across P&G digital properties, with configuration to surface viewability, attention, and invalid traffic detection metrics to marketing and media teams. Governance emphasized centralized tagging standards and measurement ownership within corporate marketing analytics, enabling standardized reporting and auditability of digital campaign performance using Oracle Moat for Marketing Analytics.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, Procter & Gamble deployed New Relic APM for Application Performance Management on its investor website at pginvestor.com. New Relic APM was instrumented on the site to capture application level telemetry including transaction traces, error rates, throughput, and response time metrics, and to populate centralized dashboards for operational monitoring.
Deployment used agent based instrumentation within the web application tier, forwarding telemetry to New Relic's centralized platform where site reliability, web engineering, and digital experience teams can correlate traces and alerts. The implementation focused on the public investor website, supporting web performance analysis, incident investigation workflows, and release monitoring through application performance management instrumentation and dashboarding.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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