The Royal Horticultural Society
80 Vincent Square,
London, SW1P 2PE,
United Kingdom
London, SW1P 2PE,
United Kingdom
44 84 5260-5000
Non Profit
The Royal Horticultural Society Technographics
The Royal Horticultural Society Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Royal Horticultural Society and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 769 The Royal Horticultural Society employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Royal Horticultural Society has purchased the following applications: Moodle LMS for Learning and Development in 2018, GumGum for Artificial Intelligence Marketing in 2021, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Royal Horticultural Society is running and its propensity to invest more and deepen its relationship with Moodle , GumGum , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Royal Horticultural Society revenues, which have grown to $135.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Royal Horticultural Society intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Royal Horticultural Society Tech Stack and Enterprise Applications
The Royal Horticultural Society HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018, the Royal Horticultural Society implemented Moodle LMS in the Learning and Development category. The deployment places Moodle LMS on the RHS public website at rhs.org.uk as the primary web based learning delivery platform for members and staff.
Configuration emphasized core LMS capabilities such as course authoring and content hosting, structured learning paths, assessment and quiz management, and enrollment workflows to support scheduled and self paced learning. The Moodle LMS implementation also includes learner progress tracking and reporting, aligning with common Learning and Development functional requirements for administrators and instructors.
Hosting Moodle LMS on the website provided a single access point for course consumption and user authentication, aligning learning delivery with the RHS site experience. Operational coverage focuses on member education programs and internal staff training, centralizing digital course publication and learner management through the web portal.
Governance was organized around central content administration and role based access controls for instructors, learners and administrators, with defined workflows for course creation, review and publication. The Royal Horticultural Society Moodle LMS deployment directly supports the Learning and Development business function by standardizing online course delivery and administrative processes on rhs.org.uk.
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The Royal Horticultural Society AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, The Royal Horticultural Society implemented GumGum as an Artificial Intelligence Marketing solution on its website. The Royal Horticultural Society deployed GumGum on site to provide contextual advertising and visual content intelligence across RHS web pages, supporting marketing and digital engagement functions.
The implementation uses a web integration model that surfaces GumGum capabilities via client side tagging to analyze page content and enable contextual targeting, a typical configuration for Artificial Intelligence Marketing platforms. Functional capabilities implemented include contextual content analysis, visual recognition for images and media, and audience signal generation for on site personalization and programmatic activation. Operational ownership and governance were positioned within digital marketing and ad operations for tag management, consent compliance and content policy alignment, with the rollout focused on the RHS website.
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The Royal Horticultural Society Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, The Royal Horticultural Society implemented Zoom as its Audio Video and Web Conferencing solution. The deployment is surfaced on the RHS public website to provide event join links and live virtual programming for members and visitors.
Zoom is used to provide core conferencing capabilities typical of the Audio Video and Web Conferencing category, including scheduled meetings, webinar-style presentations, screen sharing, and session recording. The Royal Horticultural Society embeds Zoom join widgets and publishes meeting links and event information directly on web pages to simplify attendee access and streamline public-facing event delivery.
Operational coverage emphasizes public-facing virtual events and internal collaboration across the organisation, with the website integration acting as the primary access layer for presenters and external audiences. Specific governance, rollout sequencing, and process changes were not provided, so the implementation signal centers on Zoom being embedded in RHS web properties to orchestrate live audio and video engagement.
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The Royal Horticultural Society Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2011 | 2011 |
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The Royal Horticultural Society CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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The Royal Horticultural Society TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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The Royal Horticultural Society PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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The Royal Horticultural Society IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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The Royal Horticultural Society CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at The Royal Horticultural Society
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Royal Horticultural Society Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Royal Horticultural Society IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Royal Horticultural Society digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Royal Horticultural Society Technographics
The Royal Horticultural Society is a Non Profit organization based in United Kingdom,
with around 769 employees and annual revenues of $135.3 million.
The Royal Horticultural Society operates a diverse technology stack with applications such as
Moodle LMS, GumGum and Zoom,
covering areas like Learning and Development, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
The Royal Horticultural Society has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Moodle, GumGum and Zoom Video Communications.
The Royal Horticultural Society recently adopted applications including
Contentsquare in 2022, Outbrain Zemanta One Platform in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Royal Horticultural Society’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Royal Horticultural Society’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Royal Horticultural Society technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.