London, SW11 1NG,
United Kingdom
The Superyacht Group Technographics
The Superyacht Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Superyacht Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 The Superyacht Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Superyacht Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Hotjar for Customer Experience in 2020, GoDaddy for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Superyacht Group is running and its propensity to invest more and deepen its relationship with Oracle , Contentsquare , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Superyacht Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Superyacht Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Superyacht Group Tech Stack and Enterprise Applications
The Superyacht Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, The Superyacht Group implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment consolidated finance and customer systems for the 80 employee media publisher, centralizing order to cash, invoicing, and CRM workflows and aligning finance, sales, and marketing on a single transactional and analytical backbone.
The implementation included Oracle NetSuite ERP alongside NetSuite CRM, configured to automate invoicing and receivables management, capture and consolidate customer and prospect records, and deliver detailed analytic reports. NetSuite CRM consolidated sales reps trade show notes and prospect interactions into a single customer database, while configurable dashboards and reporting provided account managers with role based views to track and predict customer behavior.
The project replaced QuickBooks, FileMaker Pro, and spreadsheets with Oracle NetSuite ERP and NetSuite CRM, creating integrated financial processes and centralized customer information across finance, sales, marketing, and account management. As reported, invoices that previously took weeks are issued in minutes, the receivables backlog was reduced by 70 percent, and sales rep productivity increased by as much as 80 percent. The company also expanded into three new market segments that are contributing about 20 percent annual revenue growth.
Governance changes focused on centralized customer data and role based dashboards that enable account managers to identify higher value customers and reduce missed opportunities. Operational workflows shifted toward integrated sales to finance handoffs and regular analytic reporting to support more targeted marketing and account prioritization.
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The Superyacht Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, The Superyacht Group deployed Hotjar on its public website. Hotjar is used as a Customer Experience solution to capture user behavior and on page feedback across the site’s editorial and commercial pages.
The Hotjar implementation uses client side instrumentation by embedding the Hotjar script in page templates to enable heatmaps, session recordings, and feedback widgets, reflecting standard Customer Experience capabilities. Data from Hotjar is consumed to inform content engagement and navigation improvements, and governance is handled through Hotjar account controls together with page level tagging and access management.
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The Superyacht Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, The Superyacht Group implemented GoDaddy for its corporate website. The implementation uses GoDaddy as the Application Hosting and Computing Services provider to host the site's CMS, manage DNS, and provision SSL and basic server resources. The deployment supports the company's media publishing workflows and public-facing content delivery across the UK-based business.
Configuration work focused on site hosting, domain management, and content availability, with editorial teams using the hosted site for publishing and the marketing team accountable for content operations. Governance centered on administration of hosting credentials and domain records, with routine operational tasks handled by internal web operations and content teams. The implementation follows standard hosting operational patterns aligned to Application Hosting and Computing Services, including certificate lifecycle management and availability monitoring.
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IT Decision Makers and Key Stakeholders at The Superyacht Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Chairman | CXO | Finance | |
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Group Account Director | Director | Finance | |
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Commercial Director | Director | Finance | |
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Credit Controller | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by The Superyacht Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||