Farmington, 6032, CT,
United States
The Walker Group Technographics
The Walker Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Walker Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Walker Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
The Walker Group has purchased the following applications: Microsoft 365 for Collaboration in 2018, Ecwid for eCommerce in 2021, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Walker Group is running and its propensity to invest more and deepen its relationship with Microsoft , Ecwid , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Walker Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Walker Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Walker Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, The Walker Group implemented Microsoft 365 to provide core Collaboration capabilities for its professional services business. The Walker Group deployed Microsoft 365 as a cloud hosted tenant to centralize email, document collaboration, and team communication across a roughly 100 person workforce. Microsoft 365 is referenced on the company website, indicating organization level adoption for internal productivity and client facing content workflows.
Configuration emphasizes standard Microsoft 365 functional modules such as Exchange Online for email, SharePoint and OneDrive for document management, and Microsoft Teams for synchronous collaboration, aligning with Collaboration category workflows for project delivery and knowledge sharing. Governance and operational controls are managed through Microsoft 365 administration tools for user provisioning, access control, and retention policy configuration, with identity and access aligned to cloud identity management patterns. Operational coverage is described at the departmental level for professional services and core business functions rather than site specific deployments.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ecwid | Legacy | Ecwid | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 The Walker Group implemented Ecwid on their public website, deploying Ecwid as the core eCommerce platform to enable online storefront capabilities for its professional services firm. The Walker Group integrated the Ecwid storefront directly into site pages and configured the application to expose a product and service catalog, a shopping cart, and checkout workflows consistent with an eCommerce deployment.
Ecwid was configured to manage catalog items, pricing visibility, and order capture through the vendor console and front-end storefront, aligning with standard eCommerce functional modules such as product catalog management, cart and checkout, and payment processing orchestration. Administrative workflows were provisioned so marketing and operations staff could update listings and manage orders via the Ecwid dashboard, reflecting common category workflows for catalog updates, order lifecycle handling, and customer-facing content management.
The deployment scope was limited to the company website in the United States and focused on client-facing sales and service engagement channels, with operational ownership residing with internal marketing and operations teams. Governance centered on centralizing catalog control in Ecwid and establishing role based access for site content and order management, consistent with an eCommerce operational model for a mid sized professional services firm.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, The Walker Group deployed Hotjar on their website to support Customer Experience instrumentation. The Walker Group implemented the Hotjar script as client side web instrumentation to capture user behavior through session recordings, heatmaps, funnel analysis, and on‑page feedback collection, enabling qualitative behavior analytics tied to their site experience. The deployment uses the Hotjar tracking snippet embedded in site templates to generate heatmaps and replay sessions for analysis by digital experience stakeholders.
Operationally the implementation is focused on web channels and supports marketing, user experience, and site optimization workflows within the Customer Experience function. Governance and operational control center on script management and consent handling in the site code, with access to session replays and feedback workflows provided to teams responsible for content and conversion decisions. Hotjar in this implementation functions as a qualitative analytics layer for website user behavior without indicated backend integrations.
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at The Walker Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Walker Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||