Thompson and Morgan
3rd Floor Cumberland House, Cumberland Place,
Southampton, SO15 2BG,
United Kingdom
Southampton, SO15 2BG,
United Kingdom
44 14 7369 5200
Retail
Thompson and Morgan Technographics
Thompson and Morgan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thompson and Morgan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Thompson and Morgan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thompson and Morgan has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2016, SAP Commerce Cloud (ex Hybris) for eCommerce in 2012, Feefo Surveys for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thompson and Morgan is running and its propensity to invest more and deepen its relationship with Tawk.to , SAP , IgniteTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thompson and Morgan revenues, which have grown to $131.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thompson and Morgan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thompson and Morgan Tech Stack and Enterprise Applications
Thompson and Morgan AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Thompson and Morgan deployed Tawk.to as a website chat solution. Thompson and Morgan uses Tawk.to for Chatbots and Conversational AI to support customer service and online sales inquiries on its public website. The implementation is centered on the Tawk.to web widget embedded across product and support pages, providing a direct customer engagement layer on thompson-morgan.com.
The deployment leverages the cloud-hosted Tawk.to platform and a client-side JavaScript widget, delivering real-time messaging, an agent console, visitor monitoring, chat transcripts, and canned response capabilities that are typical for Chatbots and Conversational AI implementations. Operational ownership is with customer service and e-commerce teams in the United Kingdom, who manage live chats through the Tawk.to agent interface and align chat handling with existing support workflows and escalation procedures.
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Thompson and Morgan eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | Portaltech Reply | 2012 | 2013 |
In 2012, Thompson and Morgan implemented SAP Commerce Cloud (ex Hybris) as its primary eCommerce platform, with Portaltech Reply leading the implementation for group online retail operations. The SAP Commerce Cloud implementation targeted the companys multi-brand eCommerce needs and supported product merchandising and content management across Thompson and Morgan and affiliated brands from the Ipswich site in the United Kingdom.
The deployment emphasized configurability of product catalog management, web content management and storefront merchandising, aligning with typical SAP Commerce Cloud capabilities for catalog, CMS and merchandising workflows. Teams performed business and systems analysis, authored technical specifications, and executed User Acceptance Testing to validate releases and ongoing site changes. Operational activities included daily platform support, backups and release management coordinated through JIRA-based ticketing.
Integrations implemented and actively managed alongside SAP Commerce Cloud included digital analytics and reporting with Google Analytics and Google Looker Studio, A/B testing via SiteSpect, on-site engagement through Salesfire pop-ups, behavioral email execution via RedEye, session analysis with FullStory, affiliate management with AWIN and social scheduling through Meta Business Suite and Buffer. The implementation model maintained vendor and agency touchpoints for PPC and SEO, reflecting a hub-and-spoke integration pattern where SAP Commerce Cloud served as the commerce engine and external services provided analytics, experimentation and customer engagement.
Governance and rollout followed structured project management and iterative release cycles, with business stakeholders, a head of web development and an eCommerce team responsible for requirements, testing and content upload workflows. The platform supported merchandising of a large SKU set exceeding 20,700 products and was used to drive site redesigns and conversion rate activities. Reported operational outcomes included improved website conversion rates from redesign work and the platform supporting increased online volumes and shifts to remote working during peak demand periods.
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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Thompson and Morgan CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Feefo Surveys | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Thompson and Morgan implemented Feefo Surveys on their website. Feefo Surveys is a Customer Experience application configured to capture on site and post purchase customer feedback across the Thompson and Morgan ecommerce site. The deployment used embedded survey widgets and review collection flows placed on product pages and transactional touchpoints to capture verified customer ratings and qualitative feedback. This implementation centralized feedback capture for downstream review management and public display of verified reviews.
Implemented modules within Feefo Surveys included review collection, ratings aggregation, and structured survey questionnaires. Operational coverage extended across ecommerce, customer service, and marketing teams for feedback monitoring, response workflows, and product merchandising input. Governance for the implementation established review moderation processes and routing rules to escalate customer issues to service teams, and configuration settings controlled which verified reviews were published on site. Feefo Surveys was restated in the deployment plan as the primary Customer Experience tool for on site review collection and rating capture.
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Thompson and Morgan PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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Thompson and Morgan IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Thompson and Morgan CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Thompson and Morgan
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Thompson and Morgan Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thompson and Morgan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thompson and Morgan digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thompson and Morgan Technographics
Thompson and Morgan is a Retail organization based in United Kingdom,
with around 200 employees and annual revenues of $131.0 million.
Thompson and Morgan operates a diverse technology stack with applications such as
Tawk.to, SAP Commerce Cloud (ex Hybris) and Feefo Surveys,
covering areas like Chatbots and Conversational AI, eCommerce and Customer Experience.
Thompson and Morgan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tawk.to, SAP and Feefo.
Thompson and Morgan recently adopted applications including
Hotjar in 2021, Awin Affiliate Marketing in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thompson and Morgan’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thompson and Morgan’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thompson and Morgan technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.