Southampton, SO15 2BG,
United Kingdom
Thompson and Morgan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thompson and Morgan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Thompson and Morgan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thompson and Morgan has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2016, SAP Commerce Cloud (ex Hybris) for eCommerce in 2012, Feefo Surveys for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thompson and Morgan is running and its propensity to invest more and deepen its relationship with Tawk.to , SAP , IgniteTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thompson and Morgan revenues, which have grown to $131.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thompson and Morgan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | Portaltech Reply | 2012 | 2013 |
In 2012, Thompson and Morgan implemented SAP Commerce Cloud (ex Hybris) as its primary eCommerce platform, with Portaltech Reply leading the implementation for group online retail operations. The SAP Commerce Cloud implementation targeted the companys multi-brand eCommerce needs and supported product merchandising and content management across Thompson and Morgan and affiliated brands from the Ipswich site in the United Kingdom.
The deployment emphasized configurability of product catalog management, web content management and storefront merchandising, aligning with typical SAP Commerce Cloud capabilities for catalog, CMS and merchandising workflows. Teams performed business and systems analysis, authored technical specifications, and executed User Acceptance Testing to validate releases and ongoing site changes. Operational activities included daily platform support, backups and release management coordinated through JIRA-based ticketing.
Integrations implemented and actively managed alongside SAP Commerce Cloud included digital analytics and reporting with Google Analytics and Google Looker Studio, A/B testing via SiteSpect, on-site engagement through Salesfire pop-ups, behavioral email execution via RedEye, session analysis with FullStory, affiliate management with AWIN and social scheduling through Meta Business Suite and Buffer. The implementation model maintained vendor and agency touchpoints for PPC and SEO, reflecting a hub-and-spoke integration pattern where SAP Commerce Cloud served as the commerce engine and external services provided analytics, experimentation and customer engagement.
Governance and rollout followed structured project management and iterative release cycles, with business stakeholders, a head of web development and an eCommerce team responsible for requirements, testing and content upload workflows. The platform supported merchandising of a large SKU set exceeding 20,700 products and was used to drive site redesigns and conversion rate activities. Reported operational outcomes included improved website conversion rates from redesign work and the platform supporting increased online volumes and shifts to remote working during peak demand periods.
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Feefo Surveys | Customer Experience | CRM | n/a | 2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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