Three Counties Agricultural Society
Three Counties Show Ground,
Malvern, WR13 6NW,
United Kingdom
Malvern, WR13 6NW,
United Kingdom
44 16 8458-4900
Leisure and Hospitality
Three Counties Agricultural Society Technographics
Three Counties Agricultural Society Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Three Counties Agricultural Society and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37 Three Counties Agricultural Society employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Three Counties Agricultural Society has purchased the following applications: Microsoft 365 for Collaboration in 2019, dotdigital Engagement Cloud for Customer Engagement in 2018, Pathwire Mailgun for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Three Counties Agricultural Society is running and its propensity to invest more and deepen its relationship with Microsoft , dotdigital , Sinch or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Three Counties Agricultural Society revenues, which have grown to $8.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Three Counties Agricultural Society intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Three Counties Agricultural Society Tech Stack and Enterprise Applications
Three Counties Agricultural Society Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Three Counties Agricultural Society implemented Microsoft 365 as its primary Collaboration platform. The deployment is referenced in the organization’s public website source and is used to deliver core productivity and online collaboration services to staff.
The Microsoft 365 deployment follows Microsoft cloud SaaS architecture with tenant-level provisioning through the Microsoft 365 admin center. Functional capabilities implemented include Exchange Online for organizational email, SharePoint Online for document libraries and intranet content, Teams for real-time chat and meetings, OneDrive for Business for personal file sync, and the Office desktop and web applications for content creation. Operational coverage is focused on the society’s 37 employees across administrative and events functions, with identity and access management handled through Azure Active Directory and standard collaboration governance such as account provisioning, mailbox and document permission management, and retention policy configuration.
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Three Counties Agricultural Society CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2018 | 2018 |
In 2018 Three Counties Agricultural Society implemented dotdigital Engagement Cloud as its website-driven engagement platform in the Customer Engagement category. The deployment embedded dotdigital Engagement Cloud on the Three Counties website and the application name dotdigital Engagement Cloud is visible in site source code, indicating a web-tagging approach to capture visitor interactions and subscription events. For a 37 employee leisure and hospitality organization the configuration emphasized campaign orchestration and real time web instrumentation rather than large scale data integration, aligning scope with event and visitor communications. The implementation reflects an operational choice to centralize outbound and on-site engagement workflows through the website surface.
Functional capabilities aligned to the Customer Engagement category were configured around email campaign management, automated workflows, segmentation and web tracking to support audience capture and ongoing visitor outreach. Operational coverage concentrated on marketing and visitor engagement activities, using embedded scripts for form capture and behavioral signals to drive campaign automation. Governance and process adjustments were centered on marketing-led configuration, consent and subscription management, and scheduled campaign operations, consistent with standard Customer Engagement deployment practices. The site-level deployment of dotdigital Engagement Cloud therefore serves as the primary digital engagement layer for the society’s online audience interactions.
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Three Counties Agricultural Society PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Three Counties Agricultural Society implemented Pathwire Mailgun to handle Transactional Email for its public-facing website. Three Counties Agricultural Society uses Pathwire Mailgun as the primary Transactional Email provider to support website-originated customer communications and system notifications.
The Pathwire Mailgun deployment centers on API and SMTP relay capabilities, with template management and event-level tracking configured to support automated, programmatic message generation. Standard Transactional Email functionality such as templated confirmations, delivery and bounce handling, and event webhooks for status updates are instrumented to ensure message sequencing and inbox deliverability controls.
Integration scope is explicitly tied to the organization website, where Pathwire Mailgun is invoked for site-driven workflows including booking and registration confirmations, account notifications, and password resets. Operational ownership is maintained within internal web administration and communications workflows, with monitoring and event logs used for operational troubleshooting and messaging governance.
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Three Counties Agricultural Society IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Three Counties Agricultural Society CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Three Counties Agricultural Society
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Three Counties Agricultural Society Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Three Counties Agricultural Society IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Three Counties Agricultural Society digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Three Counties Agricultural Society Technographics
Three Counties Agricultural Society is a Leisure and Hospitality organization based in United Kingdom,
with around 37 employees and annual revenues of $8.6 million.
Three Counties Agricultural Society operates a diverse technology stack with applications such as
Microsoft 365, dotdigital Engagement Cloud and Pathwire Mailgun,
covering areas like Collaboration, Customer Engagement and Transactional Email.
Three Counties Agricultural Society has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, dotdigital and Sinch.
Three Counties Agricultural Society recently adopted applications including
Pathwire Mailgun in 2022, DigitalOcean Droplets in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Three Counties Agricultural Society’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Three Counties Agricultural Society’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Three Counties Agricultural Society technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.