Thrillist
568 Broadway,
New York, 10012, NY,
United States
New York, 10012, NY,
United States
1 AÂ 212-966-2263
Professional Services
Thrillist Technographics
Thrillist Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrillist and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Thrillist employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrillist has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrillist is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrillist revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrillist intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thrillist Tech Stack and Enterprise Applications
Thrillist ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Thrillist implemented Oracle NetSuite ERP to centralize its finance and accounting operations under an ERP Financial model. The deployment for Thrillist, a 200 employee professional services company, focused on consolidating core financial workflows and establishing a single system of record for accounting and billing.
Oracle NetSuite ERP was configured to support standard ERP Financial capabilities, including general ledger processing, accounts payable, accounts receivable, billing orchestration, and financial reporting. Configuration work included chart of accounts consolidation, transaction-level automation for invoicing and collections, and bookkeeping workflows consistent with month end close and statutory reporting requirements.
Operational coverage centered on the finance and accounting functions, with role based access controls and standard approval workflows applied across payment and billing processes. The implementation integrated day to day cash management and bank reconciliation workflows through electronic bank feeds and was instrumented to support ongoing financial consolidation and audit trails across the organization.
Governance changes emphasized centralized financial processes, formalized close calendars, and trained finance staff on system driven workflows to replace dispersed manual procedures. The narrative documents Thrillist Oracle NetSuite ERP as the core ERP Financial platform coordinating accounting, billing, and reporting functions across the company.
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Thrillist AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Thrillist implemented GumGum on its website as an Artificial Intelligence Marketing solution to support contextual advertising and site monetization. The deployment is web centric, with GumGum scripts and ad tags instrumented across article and content pages to enable real time contextual analysis and ad placement. GumGum's platform provides AI driven contextual targeting, visual recognition to classify image level inventory, and relevance scoring to align creative with editorial content.
Operational scope centers on advertising operations, programmatic sales, and marketing teams, where the GumGum application informs targeting rules, contextual category controls, and creative decisioning. Governance and workflows were adjusted to incorporate contextual category mapping and inventory controls into ad ops processes, embedding the Artificial Intelligence Marketing capability into day to day monetization and campaign execution.
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Thrillist Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Thrillist implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform and is using Google Workspace (Formerly Google G-Suite) on their website. The deployment is positioned to provide web-hosted email, calendaring, and document collaboration across the organization, reflecting standard Collaboration category capabilities for a 200 person professional services publisher.
The implementation centers on core Google Workspace services, including Gmail for corporate email, Google Calendar for scheduling, Google Drive for file storage, and Google Docs, Sheets and Slides for collaborative content creation. Administrative configuration is managed through the Google Admin console with organizational units and sharing policies used to control access and external sharing, consistent with typical Collaboration governance.
Operational coverage extends to editorial, marketing and product workflows and is explicitly linked to the company website for account and collaboration workflows. Identity and access provisioning, group mailboxes and shared drives are used to coordinate content production and publishing, aligning Collaboration features with Thrillist business functions.
Governance emphasizes centralized tenant administration, role based access controls and sharing restrictions to support editorial content controls and corporate communications. Rollout and ongoing management rely on Google Workspace administrative tooling to enforce policies and maintain user lifecycle processes without external implementation partner involvement.
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Thrillist Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Thrillist CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Thrillist PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Thrillist TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Thrillist IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Thrillist
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-Founder & CEO | CXO | Finance | |
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COO | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Thrillist Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thrillist IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thrillist digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Thrillist Technographics
Thrillist is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $30.0 million.
Thrillist operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Artificial Intelligence Marketing and Collaboration.
Thrillist has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Google.
Thrillist recently adopted applications including
Ceros Studio in 2021, comScore Activation in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thrillist ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thrillist ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thrillist technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.