Albany, 31721, GA,
United States
Thrush Aircraft Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrush Aircraft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 285 Thrush Aircraft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrush Aircraft has purchased the following applications: Microsoft 365 for Collaboration in 2017, Kentico Xperience CMS for Web Content Management in 2017, SAP C/4 HANA for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrush Aircraft is running and its propensity to invest more and deepen its relationship with Microsoft , Kentico Software , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrush Aircraft revenues, which have grown to $28.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrush Aircraft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Thrush Aircraft implemented Microsoft 365 to support Collaboration across its corporate environment. The implementation established Microsoft 365 as the primary cloud productivity and collaboration platform for the 285-employee professional services firm in the United States, and Thrush Aircraft is using Microsoft 365 on their website.
The deployment centered on core Collaboration capabilities common to Microsoft 365, including cloud email, SharePoint Online document management and intranet capabilities, Microsoft Teams for real-time collaboration, OneDrive file sync, and Office desktop and web applications for content creation. Identity and access were consolidated through the platform normal tenancy and single sign-on patterns typical of Microsoft 365, enabling unified account provisioning and role-based access to collaboration resources.
Operational coverage emphasized corporate communications, document collaboration, and internal team workflows, with Microsoft 365 functionality aligned to business functions such as communications, operations, and support. Governance attention focused on tenant-level account management, access controls, and content lifecycle policies to support controlled collaboration, and the public website integration leverages Microsoft 365 services as part of the company web presence.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Thrush Aircraft implemented Kentico Xperience CMS for Web Content Management on its public website. The Kentico Xperience CMS deployment centralizes content authoring and page management for the site, implementing structured pages, configurable page templates, a media library, and editorial publishing workflows to support marketing and communications content.
The Kentico Xperience CMS instance functions as the primary content management layer for the corporate website, providing WYSIWYG editing, asset management, URL and metadata control, and staged publishing to the front-end presentation layer. Operational scope is focused on web operations, marketing, and communications teams, with governance implemented through role-based authoring and approval workflows to manage editorial processes and scheduled content releases.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP C/4 HANA | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Thrush Aircraft implemented SAP C/4 HANA as its CRM platform. The deployment incorporated SAP C/4HANA Cloud components alongside the SAP HANA database platform to centralize customer master data and support transactional customer interactions. Thrush Aircraft SAP C/4 HANA CRM initiative targeted commercial customer management for the companys professional services and aftermarket operations.
The implementation configured CRM functional modules typical of the category, including sales force automation for opportunity and quote management, service case management for field and shop support workflows, and customer profile and segmentation for marketing orchestration. Configuration work emphasized data model alignment and process automation to standardize lead to cash and case resolution workflows, with role based access and entitlement checks built into the customer record. Reporting and analytics were scoped against the centralized SAP HANA platform to provide single source customer views.
Integrations focused on synchronizing transactional records and master data between SAP C/4 HANA and the SAP HANA platform, enabling order handling and service contract visibility in CRM. Rollout followed phased adoption across commercial, service, and support functions, with governance controls for master data stewardship and change management to enforce consistent customer processes. Operational ownership centered with IT and customer facing business units to sustain CRM configuration, data hygiene, and workflow governance.
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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