Timberland
Timberland Technographics
Timberland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Timberland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Timberland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Timberland has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2016, Synetek LeaseEagle for Lease Management in 2018, Genesys Bold360 AI for Chatbots and Conversational AI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Timberland is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Synetek Systems Pty Ltd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Timberland revenues, which have grown to $4.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Timberland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Timberland Tech Stack and Enterprise Applications
Timberland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Timberland implemented SAP ERP ECC 6.0 for ERP Financial. The work targeted core financial process coverage with emphasis on order to cash and procure to pay process streams.
SAP ERP ECC 6.0 was configured to support transactional finance capabilities including general ledger posting, accounts payable workflows, accounts receivable and order management, plus supplier invoice processing. The implementation explicitly incorporated SAP OTC and P2P process flows and established shared master data definitions for customers, suppliers, pricing and purchase orders. SAP ERP ECC 6.0 was designated as the system of record for financial transactions and financial accounting controls within the ERP Financial domain.
Architecturally the deployment centralized financial posting and master data and leveraged ECC 6.0 application services to orchestrate transactional flows between sales order entry and supplier invoice capture. Operational scope covered finance, procurement and sales process owners who governed transactional policies and approval routing under the SAP ERP ECC 6.0 program. Configuration work included workflow routing for approvals, segregation of duties controls and standardized document templates for purchase orders and invoices.
Governance established centralized finance process ownership, defined change control for ECC configurations and assigned master data stewardship for customers and suppliers. Testing and cutover activities followed standard ERP release practices with end to end testing across OTC and P2P process flows.
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Expense Management | ERP |
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2005 | 2005 |
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Payment Processing | ERP |
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2019 | 2019 |
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Timberland ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Synetek Systems Pty Ltd | Legacy | Synetek LeaseEagle | Lease Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Timberland implemented Synetek LeaseEagle from Synetek Systems Pty Ltd to support Lease Management for its retail property and store portfolio. The Synetek LeaseEagle deployment centralized lease records and established a single source of truth for lease contracts and critical dates, supporting corporate real estate and finance business functions.
Synetek LeaseEagle was configured to provide core Lease Management capabilities including a contract repository, rent and payment schedule management, critical date alerts and notifications, lease accounting support, and standardized reporting and audit trails. Configuration emphasized contract lifecycle controls and workflow-based approvals to bring consistency to lease administration and compliance processes.
Integrations were scoped to connect the Lease Management platform with corporate accounting and ERP financial feeds and with facilities and store operations workflows to synchronize payment and occupancy information. Governance moved toward a centralized lease administration model staffed by real estate and finance teams, with standardized processes for contract intake, approvals, and periodic reconciliations.
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Retail Management | ERP Services and Operations |
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2021 | 2021 |
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Timberland AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Bold360 AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Timberland implemented Genesys Bold360 AI as its Chatbots and Conversational AI solution to add live chat capabilities to the brand new consumer website, leveraging behind-the-scenes operational insight from VF Corporation sister brand The North Face. The deployment concentrated on customer-facing web chat, delivering layered chat flows, multiple chat buttons, and fully branded chat windows to match Timberland.com design and engagement requirements.
Configuration work for Genesys Bold360 AI emphasized layered chat routing, branded chat UI configuration, and workflow rules to route text interactions to appropriately trained staff. Timberland trained 24 customer service agents on the Genesys Bold360 AI platform, then designated four agents to a special-ops chat team focused on text-first channels, these agents field chats, emails and texts and are configured to manage concurrent conversations.
Operational scope targeted Timberland customer service on the website, establishing the special-ops chat team as the core operational node for text-based customer engagement and concurrent handling of an average of three customers at a time. Genesys Bold360 AI functioned as the Chatbots and Conversational AI layer within Timberland’s customer engagement stack, integrating with web front-end chat workflows and routing to customer service staff to support resolution and productivity outcomes.
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Timberland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Timberland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2015 | 2015 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Timberland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Timberland ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Timberland Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Supplier Relationship Management | Procurement |
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2016 | 2016 |
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Timberland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Timberland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Timberland
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Sales | VP | Sales | |
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VP Sales | VP | Sales | |
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VIce President of US Sales | VP | Sales | |
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Director, Operations | Director | Finance | |
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Director of Sales | Director | Finance | |
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Global President | CXO | Finance | |
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Director of Sales - East | Director | Sales | |
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Senior Director Human Resources | Director | HR | |
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Senior Director, Human Resources | Director | HR | |
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Manager, Financial Planning & Analysis | Manager | Finance | |
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Director Supply Chain Management | Director | Supply Chain | |
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Supply Chain Operations Specialist | Manager | Supply Chain | |
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Senior Supply Chain Analyst | Manager | Supply Chain | |
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Director of Buying and Visual | Director | Procurement | |
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Apps Being Evaluated by Timberland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Timberland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Timberland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Timberland Technographics
Timberland is a Retail organization based in United States,
with around 4000 employees and annual revenues of $4.20 billion.
Timberland operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Synetek LeaseEagle and Genesys Bold360 AI,
covering areas like ERP Financial, Lease Management and Chatbots and Conversational AI.
Timberland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Synetek Systems Pty Ltd and Genesys.
Timberland recently adopted applications including
SAP S/4HANA for Fashion and Vertical Business in 2021, Kibo Unified Commerce in 2021 and Bloomreach Exponea Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Timberland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Timberland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Timberland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.