Tobii
KarlsrovAegen 2D Box 743 Danderyd,
Stockholm, 182 17,
Sweden
Stockholm, 182 17,
Sweden
46 8 5229 5004
Professional Services
Tobii Technographics
Tobii Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tobii and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 543 Tobii employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tobii has purchased the following applications: HR Cloud Perform for Performance and Goal Management in 2021, Microsoft 365 for Collaboration in 2015, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tobii is running and its propensity to invest more and deepen its relationship with HR Cloud , Teamtailor , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tobii revenues, which have grown to $72.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tobii intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tobii Tech Stack and Enterprise Applications
Tobii HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HR Cloud | Legacy | HR Cloud Perform | Performance and Goal Management | HCM | n/a | 2021 | 2021 |
In 2021 Tobii implemented HR Cloud Perform as part of a broader HR Cloud deployment documented on HR Cloud’s 2021 Excellence in Employee Experience page. The implementation is active in the Sweden region and extends across a roughly 500 to 700 employee organization, aligning the application with corporate HR and people operations.
HR Cloud Perform is deployed within a multi-module HR Cloud footprint that includes People, Onboard, Offboard, Time Off, Time Clock and Workmates, with Perform used specifically for scheduled performance reviews and ongoing goal tracking. The deployment configures review templates, goal setting workflows and review cadence management to deliver core Performance and Goal Management capabilities across the employee lifecycle.
Operational coverage centers on HR and people management functions, with the Perform module embedded into HR Cloud’s core processes rather than as a separate point solution. The rollout is publicly documented by the vendor and is described as improving employee experience across Tobii’s organization, reflecting a vendor-hosted regional deployment model in Sweden.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Tobii Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tobii implemented Microsoft 365. Microsoft 365 is used as the primary Collaboration platform supporting productivity across Tobii's corporate and professional services teams, and the deployment is referenced on Tobii's website. The environment was provisioned as a cloud hosted Microsoft 365 tenant sized to serve approximately 543 employees, covering core knowledge worker functions. This deployment context positions Microsoft 365 as the central Collaboration application for the organization.
The implementation centers on standard Microsoft 365 capabilities, including Exchange Online for enterprise email and calendaring, SharePoint Online for intranet and document management, Microsoft Teams for meetings and real time collaboration, and OneDrive for Business for personal file synchronization. Configuration elements align with Collaboration category expectations, such as Office client integration, document coauthoring workflows, and SharePoint site structure for team content. Identity and access controls are implemented using Azure Active Directory for authentication and group based provisioning.
Operational governance is expressed through centralized administration using the Microsoft 365 admin center, tenant level policy controls for retention and compliance, and administration using roles to manage entitlement and lifecycle. The rollout appears focused on corporate and professional services functions, with tenant level controls applied across the organization. Tobii's website identifies Microsoft 365 as part of its Collaboration footprint, confirming public facing acknowledgement of the application.
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Survey and Questionnaire | Collaboration |
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2018 | 2018 |
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Tobii Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
In 2022, Tobii deployed Optimizely Search & Navigation (ex Episerver Find) on its public website to deliver Application, Web and Enterprise Search capabilities for customer-facing content discovery. The implementation uses Optimizely Search & Navigation to index site content and product information, surface relevance ranked results, and enable standard search experiences including autocomplete, facets, and synonym handling. This deployment focuses on web search functionality tied to the site front end and supports findability across marketing and product pages.
Configuration work centered on relevance tuning, index pipelines, query rules, and search user interface integration, with content teams and web operations responsible for ongoing governance and tuning of search relevance and indexing cadence. Optimizely Search & Navigation is operated as a site level search layer integrated into the public website delivery stack and instrumented for search analytics and query monitoring to support iterative adjustments. The implementation impacts digital marketing, web operations, and content management workflows through centralized search configuration and governance.
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Digital Signing | Content Management |
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2022 | 2022 |
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Tobii CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tobii ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Tobii PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Tobii PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Tobii IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Tobii
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Manager, Customer Care | Manager | Customer Service | |
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Customer Experience Manager | Manager | Customer Service | |
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Head of Global Customer Care & Global Customer Experience | Director | Customer Service | |
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Director - Global Sales & Marketing | Director | Marketing | |
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Apps Being Evaluated by Tobii Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tobii IT executives and key decision makers. This section highlights Tobii's latest recorded technology evaluations, including Atlassian JIRA for Project Portfolio Management on 2025-03-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tobii digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-03-28 | Tobii | Evaluated | Atlassian | Atlassian JIRA | Project Portfolio Management | PPM |
FAQ - APPS RUN THE WORLD Tobii Technographics
Tobii is a Professional Services organization based in Sweden,
with around 543 employees and annual revenues of $72.0 million.
Tobii operates a diverse technology stack with applications such as
HR Cloud Perform, Microsoft 365 and Optimizely Search & Navigation (ex Episerver Find),
covering areas like Performance and Goal Management, Collaboration and Application, Web and Enterprise Search.
Tobii has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HR Cloud, Microsoft and Optimizely.
Tobii recently adopted applications including
Optimizely Search & Navigation (ex Episerver Find) in 2022, DocuSign eSignature in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tobii’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tobii’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tobii technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.