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Tochka
Location
3rd Krutitsky Lane, 11, Premises 7N,
Moscow, 109044,
Russia
Website
https://www.tochka.com/
Phone
7 495-787-89-55
Artw industry
Banking and Financial Services
Employee
Revenue

Tochka Technographics

Tochka Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tochka and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Tochka employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tochka has purchased the following applications: TargetAds Platform for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tochka is running and its propensity to invest more and deepen its relationship with TargetAds or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tochka revenues, which have grown to $225.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tochka intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tochka Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
TargetAds Legacy TargetAds Platform Marketing Analytics CRM n/a 2024 2024
In 2024, Tochka implemented TargetAds Platform to measure post-view and cross-device conversions for a gamified Avito campaign that drove small-business registrations. The TargetAds Platform, categorized as Marketing Analytics, was adopted by Tochka's marketing and customer acquisition teams to instrument campaign-level conversion signals and establish attribution workflows. Configuration emphasized post-view measurement and cross-device stitching, with the TargetAds Platform set to a one-month attribution window to capture delayed conversions across devices. The deployment focused on conversion event mapping, campaign-level reporting, and attribution model configuration to link Avito ad exposures to subsequent registration events. Using TargetAds Platform analytics Tochka attributed roughly 5,000 business registrations to the Avito campaign within the one-month attribution window, creating a direct view of campaign-driven small-business acquisition. The implementation concentrated analytical capability within Marketing Analytics to support ongoing performance measurement for similar paid acquisition programs.
IT Decision Makers and Key Stakeholders at Tochka
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Tochka Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Tochka Technographics

Tochka is a Banking and Financial Services organization based in Russia, with around 900 employees and annual revenues of $225.0 million.

Tochka operates a diverse technology stack with applications such as TargetAds Platform, covering areas like Marketing Analytics.

Tochka has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as TargetAds.

Tochka recently adopted applications including TargetAds Platform in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tochka’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tochka’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tochka technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.