Taipei City, 10488,
Taiwan
Tokio Marine Newa Insurance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tokio Marine Newa Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Tokio Marine Newa Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tokio Marine Newa Insurance has purchased the following applications: AccuHit AccuCDP for Customer Data Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tokio Marine Newa Insurance is running and its propensity to invest more and deepen its relationship with AccuHit , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tokio Marine Newa Insurance revenues, which have grown to $405.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tokio Marine Newa Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AccuHit | Legacy | AccuHit AccuCDP | Customer Data Platform | CRM | n/a | 2019 | 2020 |
In 2019, Tokio Marine Newa Insurance implemented AccuHit AccuCDP as a Marketing/CRM in Taiwan solution to consolidate multi-channel browsing behavior and CRM records into a unified customer data layer. The initiative targeted digital marketing and online sales channels to improve the online insurance purchase funnel and enable precision marketing workflows.
AccuHit AccuCDP was configured alongside AccuID to perform identity resolution and to build persistent 360° customer profiles, supporting segmentation, audience activation, and funnel analysis. Functional modules cited in AccuHit’s case material included profile unification, segmentation and audience orchestration, campaign activation, and funnel analytics.
Integrations centered on ingesting web browsing events and existing CRM data, mapping identifiers into AccuID to maintain cross-channel continuity, and exporting enriched profiles and audiences to marketing execution and analytics layers for funnel examination. Operational coverage emphasized marketing and digital channels within Taiwan, impacting web conversion optimization, campaign targeting, and analytics teams responsible for the online purchase funnel.
Governance was structured around identity management and segmentation rules to standardize precision marketing processes and support staged campaign rollouts. The deployment of AccuCDP and AccuID enabled measurable improvements in web conversion and deeper funnel analysis according to AccuHit’s documented case outcomes.
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Tag Management | CRM |
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2021 | 2021 |
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