Amsterdam, 1011 AC,
Netherlands
TomTom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TomTom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3697 TomTom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TomTom has purchased the following applications: Grafana Frontend Observability for Application Performance Management in 2021, Magentrix PRM for Partner Relationship Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TomTom is running and its propensity to invest more and deepen its relationship with Grafana Labs , Magentrix , Integration360 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TomTom revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TomTom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Grafana Labs | Legacy | Grafana Frontend Observability | Application Performance Management | ITSM | n/a | 2021 | 2021 | In 2021, TomTom implemented Grafana Frontend Observability via Grafana Cloud to centralize observability for its location APIs and developer-facing services across Europe. The Grafana Frontend Observability deployment served platform operations and customer experience teams, consolidating frontend telemetry and backend signals into a single cloud-hosted Application Performance Management plane for full-stack visibility. Grafana Frontend Observability was configured to surface frontend user experience metrics and dashboards, correlate those signals with backend traces and application metrics, and support alerting and SLA tracking workflows. The implementation emphasized tracing and metrics correlation, dashboard-driven incident context, and frontend-to-backend linkage to make service-level objectives observable within the Application Performance Management scope. Operational coverage focused on TomTom location API surfaces and developer portals, with the platform used by platform operations and customer experience teams in Europe. Governance centered on a centralized observability platform, enabling standardized SLA tracking and reducing mean time to resolution as part of the companys full-stack monitoring posture. | |
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2016 | 2016 |
|
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Magentrix | Legacy | Magentrix PRM | Partner Relationship Management | CRM | n/a | 2019 | 2019 | In 2019, TomTom deployed Magentrix PRM to power its partner program, using Magentrix Partner Portals for Salesforce to centralize partner access and workflows. The deployment is categorized under Partner Relationship Management and TomTom uses the Magentrix PRM application to provide partners with self service access to resources and enablement content. The implementation emphasized partner onboarding, content distribution, lead and opportunity registration, and enablement content management. Magentrix PRM was configured to support portal content management, partner onboarding workflows, and opportunity registration processes so partners could manage indirect sales activities and consume certification and training materials. Magentrix Partner Portals for Salesforce were integrated with TomTom's Salesforce CRM to synchronize partner submitted leads and opportunities and to surface pipeline visibility across channel operations. The architecture centers on a cloud partner portal integrated with Salesforce, enabling shared pipeline views and partner driven registration while maintaining CRM as the system of record for opportunities. Operational coverage included EMEA and global channel operations, with governance focused on centralized content distribution and standardized partner registration and onboarding processes. Reported outcomes included improved partner onboarding, streamlined content delivery, and enhanced pipeline visibility to better manage indirect sales across TomTom's channel network. |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||