tonies
Im Mediapark 6,
Cologne, 50670,
Germany
Cologne, 50670,
Germany
49 221 8888-1000
Consumer Packaged Goods
tonies Technographics
tonies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by tonies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 tonies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that tonies has purchased the following applications: Apple Pay for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, commercetools Commerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems tonies is running and its propensity to invest more and deepen its relationship with Apple , Klarna , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing tonies revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for tonies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
tonies Tech Stack and Enterprise Applications
tonies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, tonies implemented Apple Pay as part of its Payment Processing on the tonies website. The Apple Pay integration is used for web-based checkout payment flows, enabling Apple device customers to authenticate and authorize payments via browser-based payment APIs.
The deployment centers on a client-side web integration that invokes Apple Pay payment sheets and leverages tokenization and merchant validation to exchange payment credentials without exposing card data. Configuration focuses on checkout orchestration, billing and shipping data mapping, and conditional presentation of Apple Pay for supported browsers and devices. The implementation aligns with Payment Processing functional workflows for authorization, token handling, and merchant reconciliation.
The integration impacts e-commerce checkout, order processing, and customer support functions by changing the front-end payment path and payment acceptance rules on the website. Governance work included updating checkout workflows and payment acceptance policy to accommodate browser-level authentication and the Apple Pay authorization lifecycle. The narrative is scoped to the Apple Pay deployment on the tonies website and its effect on online payment handling.
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Payment Processing | ERP |
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2021 | 2021 |
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tonies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 tonies selected and deployed Google Workspace (formerly Google G‑Suite) as their Collaboration platform, replacing a legacy collaboration system. The implementation centralized core Workspace capabilities—corporate email, calendaring, Drive storage and real‑time document collaboration—to standardize internal communication and content‑creation workflows across the organization. The Google Workspace deployment is referenced on tonies’ public website.
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Collaboration | Collaboration |
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2022 | 2022 |
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tonies eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, tonies implemented commercetools Commerce on their website as the primary platform for eCommerce operations. The deployment centers on the public-facing storefront for the Germany market and aligns the vendor product with tonies digital commerce strategy.
The implementation leverages commercetools Commerce as an API-first, headless commerce platform, using standard eCommerce functional capabilities such as product catalog management, shopping cart and checkout services, pricing and promotions configuration, and order management workflows. commercetools Commerce is operated to support composable front-end delivery and modular feature releases, enabling decoupled presentation layers and iterative updates to storefront experiences.
Operational ownership is organized around a central commerce product function working with digital marketing, merchandising, and customer service teams to drive content, catalog, and merchandising governance. Governance emphasizes API lifecycle management, catalog taxonomy and pricing controls, and staged rollout of storefront capabilities for the website, while keeping integration surfaces focused on the headless commerce API.
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eCommerce | eCommerce |
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2020 | 2020 |
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tonies SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2021 | 2021 |
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tonies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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tonies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2023 | 2023 |
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tonies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at tonies
| First Name | Last Name | Title | Function | Department | Phone | |
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Director Customer Care | Director | Customer Service | |
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Teamlead Customer Care Return Management | Manager | Customer Service | |
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Team Lead Customer Care | Manager | Customer Service | |
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Marketing Director | Director | Marketing | |
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Apps Being Evaluated by tonies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from tonies IT executives and key decision makers. This section highlights tonies's latest recorded technology evaluations, including Microsoft Dynamics 365 Business Central for ERP Financial on 2025-11-12. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the tonies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-11-12 | tonies | Evaluated | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD tonies Technographics
tonies is a Consumer Packaged Goods organization based in Germany,
with around 800 employees and annual revenues of $350.0 million.
tonies operates a diverse technology stack with applications such as
Apple Pay, Google Workspace (Formerly Google G-Suite) and commercetools Commerce,
covering areas like Payment Processing, Collaboration and eCommerce.
tonies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Google and commercetools.
tonies recently adopted applications including
Postie in 2023, Slack Connect in 2022 and commercetools Commerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of tonies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates tonies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete tonies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.