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Tourism Australia Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
JobAdder Legacy JobAdder ATS Applicant Tracking System HCM n/a 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Simple Technology Legacy Simple Marketing Ops Campaign Management CRM n/a 2023 2023 In 2023, Tourism Australia implemented Simple Marketing Ops in the Campaign Management category to centralize campaign production and approval workflows. The deployment targeted global campaign teams based in Sydney plus regional marketing stakeholders in Southeast Asia, the United States, the United Kingdom and Europe, and focused on standardizing studio briefs and formalizing review cycles across markets. Simple Marketing Ops was configured to manage studio briefs, campaign task orchestration, approval workflows, stakeholder annotations and version control consistent with Campaign Management platform capabilities. The implementation emphasized structured feedback loops and approval gating to reduce iterative revisions during creative production, with workflows that enforce sequential review stages and centralized briefing to ensure consistent deliverables. Operational coverage spanned the in-house creative studio, regional marketing teams and external production partners, aligning campaign planning and execution across sites. The June 2023 PDF case study documents an Admation rollout that maps to these same marketing project management and approval practices, and Tourism Australia used the Simple Marketing Ops deployment to orchestrate stakeholder routing and studio handoffs across markets. Governance changes introduced centralized approval ownership, role based review assignments and reusable process templates to accelerate campaign sign off. The case study reports that the documented rollout reduced revisions and sped time to market, indicating that the Simple Marketing Ops deployment formalized campaign governance and approval controls for Tourism Australia within the Campaign Management category.
Customer Experience CRM 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2021 2021
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
IT Service Management ITSM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2019 2019
IT Decision Makers and Key Stakeholders at Tourism Australia
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Tourism Australia Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Tourism Australia Technographics

Tourism Australia is a Government organization based in Australia, with around 220 employees and annual revenues of $108.0 million.

Tourism Australia operates a diverse technology stack with applications such as JobAdder ATS, Zoom and Simple Marketing Ops, covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Campaign Management.

Tourism Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as JobAdder, Zoom Video Communications and Simple Technology.

Tourism Australia recently adopted applications including Simple Marketing Ops in 2023, DocuSign eSignature in 2021 and Atlassian Jira Service Desk in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tourism Australia’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tourism Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tourism Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.