Sydney, 1006, NSW,
Australia
Tourism Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tourism Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Tourism Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tourism Australia has purchased the following applications: JobAdder ATS for Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2020, Simple Marketing Ops for Campaign Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tourism Australia is running and its propensity to invest more and deepen its relationship with JobAdder , Zoom Video Communications , Simple Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tourism Australia revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tourism Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Simple Technology | Legacy | Simple Marketing Ops | Campaign Management | CRM | n/a | 2023 | 2023 | In 2023, Tourism Australia implemented Simple Marketing Ops in the Campaign Management category to centralize campaign production and approval workflows. The deployment targeted global campaign teams based in Sydney plus regional marketing stakeholders in Southeast Asia, the United States, the United Kingdom and Europe, and focused on standardizing studio briefs and formalizing review cycles across markets. Simple Marketing Ops was configured to manage studio briefs, campaign task orchestration, approval workflows, stakeholder annotations and version control consistent with Campaign Management platform capabilities. The implementation emphasized structured feedback loops and approval gating to reduce iterative revisions during creative production, with workflows that enforce sequential review stages and centralized briefing to ensure consistent deliverables. Operational coverage spanned the in-house creative studio, regional marketing teams and external production partners, aligning campaign planning and execution across sites. The June 2023 PDF case study documents an Admation rollout that maps to these same marketing project management and approval practices, and Tourism Australia used the Simple Marketing Ops deployment to orchestrate stakeholder routing and studio handoffs across markets. Governance changes introduced centralized approval ownership, role based review assignments and reusable process templates to accelerate campaign sign off. The case study reports that the documented rollout reduced revisions and sped time to market, indicating that the Simple Marketing Ops deployment formalized campaign governance and approval controls for Tourism Australia within the Campaign Management category. | |
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Customer Experience | CRM |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Signing | Content Management |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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