List of Simple Marketing Ops Customers
Sydney, 2000, NSW,
Australia
Since 2010, our global team of researchers has been studying Simple Marketing Ops customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Simple Marketing Ops for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Simple Marketing Ops for Campaign Management include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Nib Health Funds, a Australia based Insurance organisation with 1870 employees and revenues of $2.23 billion, Tourism Australia, a Australia based Government organisation with 220 employees and revenues of $108.0 million and many others.
Contact us if you need a completed and verified list of companies using Simple Marketing Ops, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Simple Marketing Ops customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Simple Technology | Simple Marketing Ops | Campaign Management | 2016 | n/a | In 2016, Mondelez International implemented Simple Marketing Ops in the Campaign Management category to centralize marketing and legal approval workflows across its global creative production process. The deployment leveraged Simple Technology's Admation marketing approval and workflow solution, implemented as Simple Marketing Ops, to establish a single channel for proofing and approvals for campaign assets. Implementation emphasized campaign and marketing operations capability, with marketing project orchestration, approval routing, proofing workflows and version tracking configured to support creative review cycles. Simple Marketing Ops was used to standardize campaign intake, route assets through staged approvals and capture approval history for auditability. Rollout began across the Americas and later expanded to AMEA, Europe and APAC, bringing legal and marketing teams into the centralized approval flow. The operational scope focused on functions responsible for artwork and creative approvals, consolidating approval gates and visibility across regions. Governance changes included standardized approval workflows, role based approval stamping and consolidated audit trails to support compliance requirements. The published case study documents that the Simple Marketing Ops implementation reduced artwork revisions and improved compliance and visibility for Mondelez International. | |
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Nib Health Funds | Insurance | 1870 | $2.2B | Australia | Simple Technology | Simple Marketing Ops | Campaign Management | 2018 | n/a | In 2018, Nib Health Funds implemented Simple Marketing Ops as a Campaign Management solution for its travel division. The deployment centralized approvals and digital-asset management, aligning with the vendor case study that documents Admation's marketing project management and approval workflow capabilities. Simple Marketing Ops was configured to provide marketing project management and structured approval workflows, and to act as a single repository for creative assets and audit trails. The implementation covered marketing, compliance and creative production functions across nib's Australian operations, instituting centralized approval governance and operational auditability and improving approval response times and marketing compliance as reported in the case study. | |
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Tourism Australia | Government | 220 | $108M | Australia | Simple Technology | Simple Marketing Ops | Campaign Management | 2023 | n/a | In 2023, Tourism Australia implemented Simple Marketing Ops in the Campaign Management category to centralize campaign production and approval workflows. The deployment targeted global campaign teams based in Sydney plus regional marketing stakeholders in Southeast Asia, the United States, the United Kingdom and Europe, and focused on standardizing studio briefs and formalizing review cycles across markets. Simple Marketing Ops was configured to manage studio briefs, campaign task orchestration, approval workflows, stakeholder annotations and version control consistent with Campaign Management platform capabilities. The implementation emphasized structured feedback loops and approval gating to reduce iterative revisions during creative production, with workflows that enforce sequential review stages and centralized briefing to ensure consistent deliverables. Operational coverage spanned the in-house creative studio, regional marketing teams and external production partners, aligning campaign planning and execution across sites. The June 2023 PDF case study documents an Admation rollout that maps to these same marketing project management and approval practices, and Tourism Australia used the Simple Marketing Ops deployment to orchestrate stakeholder routing and studio handoffs across markets. Governance changes introduced centralized approval ownership, role based review assignments and reusable process templates to accelerate campaign sign off. The case study reports that the documented rollout reduced revisions and sped time to market, indicating that the Simple Marketing Ops deployment formalized campaign governance and approval controls for Tourism Australia within the Campaign Management category. |
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