Townsquare Media
One Manhattanville Road Suite 202,
Purchase, 10577, NY,
United States
Purchase, 10577, NY,
United States
1 203-861-0900
Media
Townsquare Media Technographics
Townsquare Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Townsquare Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2159 Townsquare Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Townsquare Media has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2013, Greenhouse ATS for Applicant Tracking System in 2019, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Townsquare Media is running and its propensity to invest more and deepen its relationship with Microsoft , Greenhouse , ExponentHR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Townsquare Media revenues, which have grown to $454.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Townsquare Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Townsquare Media Tech Stack and Enterprise Applications
Townsquare Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013, Townsquare Media implemented Microsoft Dynamics GP as its ERP Financial system. The implementation was applied at regional level, covering three separate radio markets, each market containing four or more business units with independent books and budgets, supporting finance across the company.
Microsoft Dynamics GP was configured to provide core financial modules including general ledger, accounts receivable, accounts payable, payroll, fixed assets, and revenue recognition, plus allocation functionality. The deployment supported month-end full-cycle reconciliation, monthly variance analysis, accruals, GL coding standards, commission calculations, contract scheduling, P&L management and monthly billing workflows.
The system was integrated with payment and ticketing platforms listed in source records, including TicketTailor, Stripe, and Paypal, to support collections, billing and event P&L processes. Operational coverage included bank reconciliation, collections close, sales tax and property tax handling, weekly forecasting and cost analysis across market-level books, and AR and AP entry tied to the Microsoft Dynamics GP allocation and reporting flows.
Governance and operational ownership aligned finance with commercial leadership, reporting into the General Manager Chief Revenue Officer and a Corporate Controller, with a dedicated finance team of three managing close, payroll for each market, internal and external audit support, SOX and FCC reconciliations, new-hire onboarding support and EEO recruiting reports. The Townsquare Media Microsoft Dynamics GP ERP Financial implementation centralized financial control and standardised period close and compliance workflows across regional markets.
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Townsquare Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Townsquare Media implemented Greenhouse ATS, an Applicant Tracking System, to centralize candidate intake and hiring workflows. Greenhouse ATS was deployed to support Talent Acquisition and HR functions for Townsquare Media in the United States, and the implementation is surfaced through the company careers site where job openings are published and candidate applications are captured.
The Greenhouse ATS implementation focuses on core applicant tracking capabilities common to the Applicant Tracking System category, including online job posting to the corporate careers portal, candidate profile and pipeline management, interview orchestration with structured stages, offer management, and recruiting reporting. Greenhouse ATS is used on the Townsquare Media careers website to present job listings and collect applicant data directly through the career site job flow.
Operational scope centers on recruiting and hiring workflows for corporate and station-level hires, with the recruiting team and hiring managers consuming Greenhouse ATS for requisition management and candidate evaluation. Governance appears to emphasize standardized hiring stages and structured interview workflows to consolidate hiring actions within Greenhouse ATS, aligning job posting, applicant screening, and interview coordination through the careers site integration.
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Core HR | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Townsquare Media AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Townsquare Media implemented GumGum as an Artificial Intelligence Marketing solution on its public website. The implementation embedded GumGum to enable on-page contextual analysis and content-aware advertising across the publisher's web properties, positioning the GumGum platform to surface context signals into editorial and monetization workflows.
Configuration focused on web-level instrumentation, using a site tag and JavaScript delivery to capture page content, visual cues, and context metadata for real-time contextual targeting and attention measurement. Functional capabilities delivered were consistent with the Artificial Intelligence Marketing category, including content analysis, contextual matching, and audience inference to support digital advertising and content personalization workflows.
Operational coverage centered on digital publishing, ad operations, and sales teams where contextual outputs were fed into programmatic and direct-sold ad processes and editorial coordination. Governance emphasized tag management and data handling for privacy compliance, along with operational handoffs between ad operations and commercial teams to consume contextual signals in campaign decision workflows.
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Townsquare Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Townsquare Media Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Townsquare Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Townsquare Media PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Townsquare Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Townsquare Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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SVP HR Operations | VP | HR | |
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HR Operations Manager | Manager | HR | |
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Corporate Payroll Manager | Manager | Finance | |
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SVP IT | VP | IT | |
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Director of Recruiting | Director | HR | |
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Apps Being Evaluated by Townsquare Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Townsquare Media IT executives and key decision makers. This section highlights Townsquare Media's latest recorded technology evaluations, including Digital River Global Commerce for eCommerce on 2024-12-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Townsquare Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-27 | Townsquare Media | Evaluated | Digital River | Digital River Global Commerce | eCommerce | eCommerce |
FAQ - APPS RUN THE WORLD Townsquare Media Technographics
Townsquare Media is a Media organization based in United States,
with around 2159 employees and annual revenues of $454.0 million.
Townsquare Media operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Greenhouse ATS and GumGum,
covering areas like ERP Financial, Applicant Tracking System and Artificial Intelligence Marketing.
Townsquare Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Greenhouse and GumGum.
Townsquare Media recently adopted applications including
Amazon S3 in 2022, GumGum in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Townsquare Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Townsquare Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Townsquare Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.