Herndon, 20170, VA,
United States
Tratum Technologies Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tratum Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Tratum Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Tratum Technologies has purchased the following applications: Collect.chat for Chatbots and Conversational AI in 2020, Intuit Mailchimp for Marketing Automation in 2017, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tratum Technologies is running and its propensity to invest more and deepen its relationship with Collect.chat , Intuit , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tratum Technologies revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tratum Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Collect.chat | Legacy | Collect.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Tratum Technologies implemented Collect.chat on its public website as a hosted conversational interface. The deployment of Collect.chat provides a primary web-based touchpoint for visitor engagement and self-service qualification within the company site.
The Collect.chat implementation leverages standard Chatbots and Conversational AI capabilities, including an embedded web chat widget, conversational forms and conditional branching to guide visitors through qualification paths. Configuration work focused on script embedding, responsive behavior for desktop and mobile visitors and templated conversational flows aligned to services and contact intents.
Operational scope is primarily the company website and digital demand channels, with functional impact centered on marketing led lead capture and initial sales qualification. Captured responses are routed into Tratum Technologies internal lead handling workflows and inboxes, enabling handoff to sales and account teams without named third party CRM references.
Governance and maintenance are managed by the internal digital marketing team, who control conversational content, trigger rules and periodic updates to question flows. Rollout was limited to production site deployment and incremental flow tuning, with ongoing monitoring of conversation logs to refine user prompts.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Tratum Technologies implemented Intuit Mailchimp as its Marketing Automation solution. The deployment places Intuit Mailchimp on Tratum Technologies' website to support email marketing, newsletter distribution, and web-based lead capture workflows. The initiative targeted marketing and demand generation functions within the professional services firm.
Intuit Mailchimp is configured for core Marketing Automation capabilities including audience segmentation, template-based campaign management, automated email workflows, and embedded signup forms on the corporate site. The implementation emphasizes list management, subscription preference handling, and campaign scheduling to maintain consistent client communications and nurture sequences.
Operational ownership is centralized with the marketing team, which manages account configuration, template libraries, and campaign approvals while client-facing teams consume campaign outputs for outreach. Tracking and web form instrumentation are used to capture leads directly from the website into Intuit Mailchimp, enabling downstream segmentation and targeted communications across Tratum Technologies' United States operations.
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Tratum Technologies began using Rackspace Cloud to host its public-facing website. The company uses Rackspace Cloud as its Application Hosting and Computing Services platform to provision public-facing compute, persistent storage, and managed hosting capabilities for the website. The implementation centers on web server hosting, application runtime environments, and cloud-based asset delivery to support marketing and client engagement functions.
Operational governance is routed through Tratum Technologies' IT and web operations teams, centralizing provisioning, monitoring, and patching workflows via the Rackspace Cloud control plane. Functional workflows implemented include instance provisioning, backup routines, monitoring and alerting, and role-based access for web content updates. The deployment focuses on the public website and embeds Rackspace Cloud operational practices into Tratum Technologies' web operations and marketing delivery processes.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Digital Workspace | IaaS |
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2021 | 2021 |
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