Tria Beauty
4160 DUBLIN BLVD., SUITE 200.,
DUBLIN, 94568, CA,
United States
DUBLIN, 94568, CA,
United States
1 -877-321-8742
Retail
Tria Beauty Technographics
Tria Beauty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tria Beauty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Tria Beauty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tria Beauty has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2019, Microsoft 365 for Collaboration in 2015, SAP Commerce Cloud (ex Hybris) for eCommerce in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tria Beauty is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tria Beauty revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tria Beauty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tria Beauty Tech Stack and Enterprise Applications
Tria Beauty ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Tria Beauty implemented FreeWheel Demandsuite to manage digital advertising demand on its public website, aligning the deployment to Agency Management needs for a mid market retail organization based in the United States. The FreeWheel Demandsuite is hosted as a web facing ad decisioning layer that centralizes campaign configuration and demand-side controls for site inventory, and it is operated by the companys digital marketing and e commerce teams.
Configuration focused on core Agency Management capabilities including campaign management and scheduling, demand aggregation and inventory controls, ad trafficking configuration, and reporting for campaign performance and fill rate visibility. FreeWheel Demandsuite was provisioned to govern how third party demand is allocated across site placements, with configuration workflows supporting creative assignment, frequency rules, and impression level decisioning typical of agency oriented ad management platforms.
Operational coverage is limited to the Tria Beauty website and associated digital channels, with deployment practices centered on tag and decisioning integration into site pages and centralized campaign provisioning by marketing and ad operations. Governance emphasized a single source of truth for demand configuration and standardized campaign rollout processes to reduce manual coordination between agency and internal teams, while maintaining control over inventory and publisher level delivery rules.
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Tria Beauty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tria Beauty implemented Microsoft 365 to establish a unified Collaboration platform across the organization. The deployment is documented as Microsoft 365 being used on their website, indicating a public facing presence of Microsoft services alongside internal collaboration usage.
Tria Beauty configured Microsoft 365 components consistent with Collaboration use cases, including Exchange Online for corporate email, SharePoint Online for intranet and document libraries, OneDrive for user file sync and Microsoft Teams for real time chat and meetings. The implementation of Microsoft 365 was positioned to support collaboration, content authoring, and knowledge management workflows across core teams.
Operational scope covered core corporate functions and day to day team collaboration, with Microsoft 365 provisioned for marketing, product and customer service activities as primary business functions supported by the platform. The Microsoft 365 presence on the Tria Beauty website suggests web content and publication workflows leverage the same tenant services used for internal collaboration.
Governance and rollout emphasized standard tenant configuration, centralized account provisioning and information governance controls typical of a Microsoft 365 Collaboration deployment. The rollout approach included staged user onboarding and configuration of role based access to Exchange Online, SharePoint Online, OneDrive and Microsoft Teams to align collaboration controls with organizational roles.
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Tria Beauty eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, Tria Beauty implemented SAP Commerce Cloud (ex Hybris) for eCommerce on its website. The SAP Commerce Cloud implementation serves as the core online storefront and transactional platform for Tria Beauty's direct to consumer sales.
The deployment leverages SAP Commerce Cloud's storefront framework, product catalog management, configurable checkout, promotions engine, content management capabilities and order management functions, configured to manage product SKUs, pricing and customer accounts. Implementation work concentrated on product modeling, storefront templates, checkout flows and customer account lifecycle consistent with eCommerce functional patterns.
SAP Commerce Cloud (ex Hybris) operates as the customer facing layer, providing unified product presentation and cart orchestration across desktop and mobile channels. The platform provides standard commerce capabilities for catalog, merchandising and order orchestration without specifying back office integrations.
Operational ownership is shared across Tria Beauty's eCommerce, marketing and customer service teams in the United States, with configuration and governance centered on catalog management, pricing rules and order handling workflows. Governance emphasized centralized merchandising controls and content governance to manage promotional campaigns and product launches on the storefront.
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Product Review Management | eCommerce |
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2018 | 2018 |
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Tria Beauty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tria Beauty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Tria Beauty
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Tria Beauty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tria Beauty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tria Beauty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Tria Beauty Technographics
Tria Beauty is a Retail organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
Tria Beauty operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Microsoft 365 and SAP Commerce Cloud (ex Hybris),
covering areas like Agency Management, Collaboration and eCommerce.
Tria Beauty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Microsoft and SAP.
Tria Beauty recently adopted applications including
Criteo Commerce Media Platform in 2023, Cloudflare CDN in 2020 and FreeWheel Demandsuite in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tria Beauty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tria Beauty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tria Beauty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.