Livermore, 94551, CA,
United States
truRoots (Enray subsidiary) Technographics
truRoots (Enray subsidiary) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by truRoots (Enray subsidiary) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 truRoots (Enray subsidiary) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that truRoots (Enray subsidiary) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Pimcore PIM for Product Information Management in 2018, Salesforce Krux DMP for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems truRoots (Enray subsidiary) is running and its propensity to invest more and deepen its relationship with Oracle , Pimcore Software , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing truRoots (Enray subsidiary) revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for truRoots (Enray subsidiary) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
truRoots (Enray subsidiary) Tech Stack and Enterprise Applications
truRoots (Enray subsidiary) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, truRoots, an Enray subsidiary, deployed Oracle NetSuite ERP as its ERP Financial platform to centralize finance and accounting for the ten-employee retail business. Oracle NetSuite ERP was provisioned in the cloud, providing a unified transaction ledger, chart of accounts, and financial reporting foundation that replaced fragmented manual bookkeeping and spreadsheet workflows.
Configured modules included general ledger, accounts payable, accounts receivable, cash management, tax handling, and financial reporting, reflecting standard ERP Financial capabilities. The implementation emphasized lightweight governance with role-based access controls and defined monthly close, invoice-to-cash, and procure-to-pay workflows to align finance and operations, establishing Oracle NetSuite ERP as the system of record for truRoots financial transactions and statutory reporting.
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truRoots (Enray subsidiary) eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore PIM | Product Information Management | eCommerce | n/a | 2018 | 2018 |
In 2018, truRoots (Enray subsidiary) deployed Pimcore PIM for Product Information Management to centralize product content and power product pages on their website. The deployment supports a small retail organization with about 10 employees and focuses on managing product master data and digital assets for e-commerce merchandising.
The Pimcore PIM implementation was configured to model product attributes, taxonomies, variants, and media assets, and to enforce data validation rules and content authoring workflows. Core functional capabilities of Pimcore PIM in use include centralized catalog management, digital asset management, and configurable data models to maintain consistent product records and descriptive content.
Pimcore PIM is integrated directly with the truRoots website to publish product details and imagery, supporting storefront presentation and merchandising operations. Operational coverage centers on merchandising and e-commerce workflows, enabling content updates, image management, and catalog publication to the public site.
Governance is organized around role based authoring and approval paths for product data, with operational ownership concentrated in merchandising and operations teams. Ongoing maintenance and content refresh cycles are structured to keep product information current on the website using Pimcore PIM.
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truRoots (Enray subsidiary) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Krux DMP | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017, truRoots (Enray subsidiary) deployed Salesforce Krux DMP on its website at truroots.com. The implementation uses Salesforce Krux DMP as a Data Management Platform to collect site-level behavioral signals, unify customer identifiers across sessions, and enable audience segmentation for marketing and personalization. Deployment is web-focused with tag-based data ingestion and profile stitching consistent with standard DMP architectures.
Operational scope is concentrated on marketing and e-commerce functions within the United States, where the Data Management Platform centralizes first-party audience definitions and supports site personalization and campaign targeting. Governance was organized around centralized segment management and tag governance on the corporate site, creating exportable audience definitions for downstream activation. The configuration reflects a compact, web-centric implementation profile aligned to a small retail organization using Salesforce Krux DMP for audience management.
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truRoots (Enray subsidiary) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at truRoots (Enray subsidiary)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Truroots non-profit Organization Owner | CXO | Operations | ||||
| Arborist | Non Manager | Operations | ||||
| Certified Personal Trainer/ Owner | CXO | Finance |
Apps Being Evaluated by truRoots (Enray subsidiary) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||