AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

truRoots (Enray subsidiary) Tech Stack and Enterprise Applications

truRoots (Enray subsidiary) ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2012 2012
In 2012, truRoots, an Enray subsidiary, deployed Oracle NetSuite ERP as its ERP Financial platform to centralize finance and accounting for the ten-employee retail business. Oracle NetSuite ERP was provisioned in the cloud, providing a unified transaction ledger, chart of accounts, and financial reporting foundation that replaced fragmented manual bookkeeping and spreadsheet workflows. Configured modules included general ledger, accounts payable, accounts receivable, cash management, tax handling, and financial reporting, reflecting standard ERP Financial capabilities. The implementation emphasized lightweight governance with role-based access controls and defined monthly close, invoice-to-cash, and procure-to-pay workflows to align finance and operations, establishing Oracle NetSuite ERP as the system of record for truRoots financial transactions and statutory reporting.
truRoots (Enray subsidiary) eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pimcore Software Legacy Pimcore PIM Product Information Management eCommerce n/a 2018 2018
In 2018, truRoots (Enray subsidiary) deployed Pimcore PIM for Product Information Management to centralize product content and power product pages on their website. The deployment supports a small retail organization with about 10 employees and focuses on managing product master data and digital assets for e-commerce merchandising. The Pimcore PIM implementation was configured to model product attributes, taxonomies, variants, and media assets, and to enforce data validation rules and content authoring workflows. Core functional capabilities of Pimcore PIM in use include centralized catalog management, digital asset management, and configurable data models to maintain consistent product records and descriptive content. Pimcore PIM is integrated directly with the truRoots website to publish product details and imagery, supporting storefront presentation and merchandising operations. Operational coverage centers on merchandising and e-commerce workflows, enabling content updates, image management, and catalog publication to the public site. Governance is organized around role based authoring and approval paths for product data, with operational ownership concentrated in merchandising and operations teams. Ongoing maintenance and content refresh cycles are structured to keep product information current on the website using Pimcore PIM.
truRoots (Enray subsidiary) CRM
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Previous System
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Category
Market
VAR/SI
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Live
Insight
Salesforce Legacy Salesforce Krux DMP Data Management Platform CRM n/a 2017 2017
In 2017, truRoots (Enray subsidiary) deployed Salesforce Krux DMP on its website at truroots.com. The implementation uses Salesforce Krux DMP as a Data Management Platform to collect site-level behavioral signals, unify customer identifiers across sessions, and enable audience segmentation for marketing and personalization. Deployment is web-focused with tag-based data ingestion and profile stitching consistent with standard DMP architectures. Operational scope is concentrated on marketing and e-commerce functions within the United States, where the Data Management Platform centralizes first-party audience definitions and supports site personalization and campaign targeting. Governance was organized around centralized segment management and tag governance on the corporate site, creating exportable audience definitions for downstream activation. The configuration reflects a compact, web-centric implementation profile aligned to a small retail organization using Salesforce Krux DMP for audience management.
truRoots (Enray subsidiary) IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at truRoots (Enray subsidiary)

First Name Last Name Title Function Department Email Phone
Truroots non-profit Organization Owner CXO Operations
Arborist Non Manager Operations
Certified Personal Trainer/ Owner CXO Finance

Apps Being Evaluated by truRoots (Enray subsidiary) Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from truRoots (Enray subsidiary) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the truRoots (Enray subsidiary) digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD truRoots (Enray subsidiary) Technographics
truRoots (Enray subsidiary) is a Retail organization based in United States, with around 10 employees and annual revenues of $1.0 million.
truRoots (Enray subsidiary) operates a diverse technology stack with applications such as Oracle NetSuite ERP, Pimcore PIM and Salesforce Krux DMP, covering areas like ERP Financial, Product Information Management and Data Management Platform.
truRoots (Enray subsidiary) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Pimcore Software and Salesforce.
truRoots (Enray subsidiary) recently adopted applications including Amazon EC2 in 2020, Amazon Elastic Load Balancing (ELB) in 2020 and Amazon CloudFront in 2019, highlighting its ongoing modernization strategy.
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Our research team continuously updates truRoots (Enray subsidiary)’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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