Stockholm, 113 57,
United Kingdom
Trustly United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Trustly United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Trustly United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trustly United Kingdom has purchased the following applications: Appinio for Data Management Platform in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trustly United Kingdom is running and its propensity to invest more and deepen its relationship with Appinio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trustly United Kingdom revenues, which have grown to $265.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trustly United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appinio | Legacy | Appinio | Data Management Platform | CRM | n/a | 2025 | 2025 |
In 2025, Trustly United Kingdom deployed Appinio as a Data Management Platform to run a Usage & Attitude study supporting product and UX decisions for utility bill payments in the UK. The engagement targeted Marketing and Product research teams, with an explicit objective to refine open-banking payment flows and customer messaging.
Appinio was used to design and field the Usage & Attitude study, producing 1,400 respondents and delivering rapid fielding, with insights returned in approximately 72 hours. The implementation leveraged Appinio survey sampling and real-time reporting capabilities to accelerate consumer feedback loops for product and UX evaluation.
Operational scope was confined to the UK market and centered on product management, UX research, and marketing stakeholders, who consumed the outputs within product decision and messaging workflows to adjust payment flows and customer communications. No external system integrations were reported, the focus remained on structured consumer insight capture and iterative alignment of product and marketing priorities.
The study informed product and UX decisions and helped Trustly refine its open-banking payment flows and customer messaging, improving consumer-alignment and market positioning for Trustly in the UK payments market. Appinio delivered the structured consumer insights used by those teams to guide short cycle product and messaging iterations.
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