Tokyo, 106-0087,
Japan
TV TOKYO Holdings Corporation Technographics
TV TOKYO Holdings Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TV TOKYO Holdings Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1634 TV TOKYO Holdings Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TV TOKYO Holdings Corporation has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Adobe Audience Manager for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TV TOKYO Holdings Corporation is running and its propensity to invest more and deepen its relationship with Google , Adobe Systems , MediaMath or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TV TOKYO Holdings Corporation revenues, which have grown to $1.29 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TV TOKYO Holdings Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TV TOKYO Holdings Corporation Tech Stack and Enterprise Applications
TV TOKYO Holdings Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, TV TOKYO Holdings Corporation implemented Google Workspace (Formerly Google G-Suite) to provide a cloud-based Collaboration platform. The public signal on the corporate website indicates formal adoption of Google Workspace as the organization’s productivity and collaboration layer, with the full application name Google Workspace (Formerly Google G-Suite) referenced in public assets.
The deployment aligns with standard Google Workspace capabilities, including Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, and Google Meet, with administrative controls managed through the Google Workspace Admin console. These modules support real-time document collaboration, calendar coordination, file storage and sharing, and synchronous meeting functionality consistent with Collaboration platform workflows.
Visible use on the website implies browser and mobile access is enabled for internal users and that Google Workspace underpins cross-functional collaboration across business functions. Governance is expected to be exercised through account provisioning, group-based access controls, and administrative policy settings in the Admin console, supporting secure management of user access and shared content.
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TV TOKYO Holdings Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, TV TOKYO Holdings Corporation deployed Adobe Audience Manager on its website. Adobe Audience Manager, a Data Management Platform, was implemented to centralize web-based audience signals and enable consistent segmenting for digital advertising and site personalization across TV TOKYO Holdings web properties.
The implementation focused on typical Data Management Platform capabilities including audience collection via site tagging, deterministic and probabilistic profile stitching, trait and segment creation, and real-time segment activation. Adobe Audience Manager was configured to support audience segmentation workflows and rule-based segment composition aligned with digital marketing and advertising operations.
Operationally the deployment covered TV TOKYO Holdings website traffic and digital properties used for program promotion and viewer engagement, feeding audience segments into downstream advertising delivery and analytics layers. Integrations emphasized tag-based data collection and exportable segments for use by demand side platforms and campaign management tools without naming specific vendors.
Governance and process changes included the establishment of segmentation governance and operational workflows for audience taxonomy, segment naming conventions, and data retention handling. Adobe Audience Manager was used as the central Data Management Platform to standardize audience definitions for marketing and advertising teams while enabling controlled activation of segments for campaign execution.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at TV TOKYO Holdings Corporation
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Apps Being Evaluated by TV TOKYO Holdings Corporation Executives
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