Minneapolis, 55415, MN,
United States
U.S. Bank Stadium Technographics
U.S. Bank Stadium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by U.S. Bank Stadium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 U.S. Bank Stadium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that U.S. Bank Stadium has purchased the following applications: ABI MasterMind Employee Self Service for Employee Self Service in 2015, Ticketmaster for Reservation and Booking Management in 2016, 24/7 Software Collaboration Platform for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems U.S. Bank Stadium is running and its propensity to invest more and deepen its relationship with ABI MasterMind , ADP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing U.S. Bank Stadium revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for U.S. Bank Stadium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
U.S. Bank Stadium Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABI MasterMind | Legacy | ABI MasterMind Employee Self Service | Employee Self Service | HCM | n/a | 2015 | 2015 |
In 2015, U.S. Bank Stadium implemented ABI MasterMind Employee Self Service. The deployment serves as the stadiums Employee Self Service application for Guest Experience team members and centralizes scheduling and availability workflows for hourly event staff.
ABI MasterMind Employee Self Service was configured to provide core ESS capabilities, including viewing available events to work, viewing and printing individual schedules, updating availability, sending messages to schedulers, enrolling in training classes, and viewing and printing team member specific documents such as the employee handbook and time off requests. The implementation emphasizes self-service schedule management and training enrollment as primary functional modules within the application.
Operational coverage is focused on the Guest Experience organization, where team members are trained and expected to use the ABI MasterMind Employee Self Service module to keep themselves informed and to keep management informed. Training materials include an ABI Job Aid referenced in the stadiums Guest Experience Handbook, which supports user onboarding and ongoing governance for team member use.
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Payroll | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2023 |
In 2016, U.S. Bank Stadium implemented Ticketmaster as its Reservation and Booking Management solution on the venue public website. The Ticketmaster deployment was provisioned to manage online ticket sales and event listings for the stadium, positioning the application as the primary customer-facing reservation channel for events hosted at the site.
The implementation aligned with standard Reservation and Booking Management capabilities, including centralized ticket inventory, interactive seat maps, event scheduling and publishing, order management, and web-based checkout and ticket delivery workflows. Ticketmaster served as the front-end booking engine integrated into the stadium website, providing customer account and purchase flows and supporting mobile and desktop ticketing experiences.
Operationally the Ticketmaster rollout covered box office operations, event operations, and marketing functions that depend on ticketing data and event calendars. Governance was centered on ticketing operations and event scheduling processes, with venue staff and ticketing administrators operating within Ticketmaster to manage listings, inventory allocations, and customer order handling through the website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| 24/7 Software | Legacy | 24/7 Software Collaboration Platform | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 U.S. Bank Stadium deployed the 24/7 Software Collaboration Platform to centralize incident handling and operational coordination during event days. The deployment positions the 24/7 Software Collaboration Platform as the stadiums Collaboration layer supporting high-volume incident intake, triage, and operational communication across game-day staff, and it is used to manage approximately 750 incidents per game.
The implementation configured category-aligned capabilities including structured incident intake, ticketing and task assignment, mobile field access for on-site staff, real-time status updates, and consolidated activity logging. Configurations emphasized incident lifecycle management and role-based access controls to ensure clear handoffs between front-line responders and shift supervisors.
Operational coverage spans event operations and stadium services with workflows designed for multi-shift staffing and high-throughput event scenarios. The platform is used to coordinate responses across security, facilities, guest services, and operations teams, standardizing how incidents are recorded, prioritized, and escalated during events.
Governance focused on standardized incident workflows, audit-ready activity trails, and operational ownership for incident categories to enforce consistent response processes. The narrative of U.S. Bank Stadium, 24/7 Software Collaboration Platform, Collaboration, and incident management describes a stadium-scale collaboration deployment optimized for high-frequency event incidents rather than for back-office administrative use.
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Collaboration | Collaboration |
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2016 | 2016 |
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Event Management | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at U.S. Bank Stadium
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Apps Being Evaluated by U.S. Bank Stadium Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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