Under Armour Australia
Level 1, Mill 2, 41–43 Bourke Road, Alexandria,
Sydney, 2015, NSW,
Australia
Sydney, 2015, NSW,
Australia
61 18 0086-3372
Retail
Under Armour Australia Technographics
Under Armour Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Under Armour Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Under Armour Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Under Armour Australia has purchased the following applications: SAP Business One for ERP Financial in 2017, Humanforce Ento Rostering for Workforce Scheduling in 2017, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Under Armour Australia is running and its propensity to invest more and deepen its relationship with SAP , Apple , Humanforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Under Armour Australia revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Under Armour Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Under Armour Australia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Under Armour Australia implemented SAP Business One as its ERP Financial application to centralize inventory, order and finance processes across its Australian operations. The SAP Business One deployment covered seven physical locations and a configuration of 26 virtual warehouses, establishing a single transactional ledger for inventory movements and foundational financial postings for merchandising and store operations.
The implementation emphasized inventory control, virtual warehouse management, order book coordination, landed cost accounting and aged stock-on-hand reporting. SAP Business One was configured to manage inventory across multiple virtual sites, coordinate inbound delivery scheduling, and generate quarterly freight analysis including landed cost per unit and the air and sea freight split.
Integrations delivered as part of the program included ERP interfacing with 3PL warehouse operations and alignment with warehouse capital works and onboarding processes to synchronize physical handling with system flows. The platform supported cross-functional coordination between sales, retail, ecommerce and marketing through an order book season tracker and underpinned annual stock take processes across seven sites.
Governance and rollout centered on a project manager and logistics lead who planned and executed IT integration development, led cross-functional teams, managed staffing at the 3PL warehouse and translated technical requirements to stakeholders. Operational controls included performance appraisals, training, resource allocation and process-level reporting for aged stock and inventory accuracy. Reported operational outcomes tied to the program include coordinated annual stock takes with 0.025% accuracy, and a capital improvement initiative costing $200k that delivered an explicitly stated 175% increase in daily productivity and reduced the get well period from 14 days to 4 days.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Ento Rostering | Workforce Scheduling | HCM | n/a | 2017 | 2017 |
In 2017 Under Armour Australia implemented Humanforce Ento Rostering. Humanforce Ento Rostering is deployed as a Workforce Scheduling application to standardize store level roster creation and shift assignments across retail sites, aligning with the retailer's store operations model and its roughly 4000 employees.
Configuration work centered on shift templates, availability capture, roster publishing and peak event scheduling for Black Friday and Boxing Day. The implementation supported scheduling for part time and casual hires including Christmas casuals, and applied standard Workforce Scheduling capabilities such as shift swapping, absence and leave handling, and roster conflict detection to match store staffing patterns.
The rollout covered store managers and hourly teams across NSW, QLD, WA and VIC, and reflected existing operational practices where managers lead teams of about 10 staff. Hiring and rostering workflows were coordinated through Humanforce Ento Rostering to manage weekly staffing plans, seasonal peak coverage and merchandising or stock coverage during major events.
Governance instituted manager approval workflows and weekly roster reviews that map to ongoing weekly conference calls with other stores and Head Office to discuss KPIs and upcoming activity. The deployment emphasized local manager autonomy for day to day roster adjustments while enforcing standardized scheduling rules, establishing Humanforce Ento Rostering as the operational source for store shift assignments and peak season staffing coordination.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Under Armour Australia deployed FreeWheel Demandsuite on its public website. The implementation positions FreeWheel Demandsuite as the Agency Management platform responsible for digital advertising operations across the Australia e-commerce site, supporting marketing and media buying functions.
Configuration centers on core Agency Management capabilities, including campaign trafficking, inventory and placement management, creative scheduling, and measurement and reporting modules. The deployment uses tag based integration into site pages to enable ad decisioning and creative delivery through the FreeWheel Demandsuite platform.
Operational scope is focused on digital marketing and e-commerce teams for the Australian region, with governance enforced through centralized campaign workflows, role based access controls, and structured trafficking processes. Under Armour Australia uses FreeWheel Demandsuite Agency Management to unify campaign orchestration, media operations, and reporting for the site.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2012 | 2012 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Under Armour Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Under Armour Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Under Armour Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Under Armour Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Under Armour Australia Technographics
Under Armour Australia is a Retail organization based in Australia,
with around 4000 employees and annual revenues of $1.00 billion.
Under Armour Australia operates a diverse technology stack with applications such as
SAP Business One, Humanforce Ento Rostering and FreeWheel Demandsuite,
covering areas like ERP Financial, Workforce Scheduling and Agency Management.
Under Armour Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Humanforce and FreeWheel, A Comcast Company.
Under Armour Australia recently adopted applications including
FreeWheel Demandsuite in 2022, Apple Pay in 2021 and Quantum Metric Continuous Product Design in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Under Armour Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Under Armour Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Under Armour Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.