Undertone
1 World Trade, 71st Floor,
New York, 10007, NY,
United States
New York, 10007, NY,
United States
1 212-685-8000
Professional Services
Undertone Technographics
Undertone Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Undertone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Undertone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Undertone has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Microsoft 365 for Collaboration in 2015, Onit ContractWorks for Contract Lifecycle Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Undertone is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Undertone revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Undertone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Undertone Tech Stack and Enterprise Applications
Undertone ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, Undertone implemented Tipalti Invoice Management and Bill Processing System, deploying a cloud-hosted AP Automation solution to centralize invoice intake and bill processing workflows. The Tipalti Invoice Management and Bill Processing System was embedded on their website to capture supplier invoices and digital bill submissions, making web-based invoice capture the primary intake channel for the accounts payable function. The implementation targeted corporate finance and accounts payable operations within Undertone, consolidating invoice intake, validation, and bill processing into a single application.
Core functional modules configured included invoice capture and data extraction, invoice validation and exception handling, electronic approval routing and workflow orchestration, and bill processing lifecycle management consistent with AP Automation capabilities. The deployment operationalized invoice-to-pay workflows for accounts payable, emphasized vendor-facing submission flows via the company website, and established configuration for vendor onboarding and invoice validation rules. Governance centered on finance process ownership and structured approval checkpoints, with configuration focused on automated preparation of posting-ready bills and workflow controls for internal approvers.
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ERP Financial | ERP |
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2016 | 2016 |
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Undertone Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Undertone implemented Microsoft 365 as its Collaboration platform. The deployment serves a 350 employee professional services firm and is visible on Undertone's public website where Microsoft 365 services are referenced. The implementation supports core business functions including enterprise email, document collaboration, and team communication across creative, account, and operations teams.
Configuration included tenant-level administration, user provisioning and Office application deployment, with Microsoft 365 used to host Exchange Online mailboxes, SharePoint Online and OneDrive libraries for content management, and Microsoft Teams for synchronous collaboration. Microsoft 365 has been integrated into the company website to surface managed content and collaboration links for external facing assets. Governance has centered on centralized administration, user lifecycle workflows and content access controls aligned with Collaboration platform management.
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Undertone Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Onit | Legacy | Onit ContractWorks | Contract Lifecycle Management | Content Management | n/a | 2017 | 2017 |
In 2017, Undertone deployed Onit ContractWorks as its Contract Lifecycle Management solution. The implementation centralized contract storage and lifecycle controls for the 350-employee marketing and advertising firm headquartered in the United States, with explicit emphasis on expiration tracking and reporting to support contract operations across legal, procurement, and commercial teams.
Configuration focused on a secure contract repository, metadata capture for expiration dates, automated reminder workflows, and the built-in reporting tools in Onit ContractWorks. The narrative from a validated G2 reviewer who identified as Ellie I., an Integrations Analyst, highlights that the platform is easy to use and that the reporting and expiration reminder capabilities were key to adoption, while noting a limitation that certain fields cannot be auto filled.
Integrations were described as straightforward by the Integrations Analyst, indicating lightweight integration touchpoints to surface contract metadata and expiration alerts into existing team workflows without naming specific systems. Governance concentrated on operationalizing expiration reminders and regular reporting, with process changes oriented toward centralized visibility of contract end dates and use of Onit ContractWorks reporting for ongoing monitoring.
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Digital Signing | Content Management |
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2023 | 2023 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Undertone CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2015 | 2015 |
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Undertone PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Undertone IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Undertone CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Undertone
| First Name | Last Name | Title | Function | Department | Phone | |
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Controller | Director | Finance | |
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Accounts Receivable Specialist | Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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VP of Human Resources | VP | HR | |
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COO | CXO | Finance | |
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Chief Of Staff to the President at Undertone | CXO | Finance | |
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Senior Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by Undertone Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Undertone IT executives and key decision makers. This section highlights Undertone's latest recorded technology evaluations, including Perion Platform for Digital Advertising Platform on 2026-01-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Undertone digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-26 | Undertone | Evaluated | Perion | Perion Platform | Digital Advertising Platform | CRM |
FAQ - APPS RUN THE WORLD Undertone Technographics
Undertone is a Professional Services organization based in United States,
with around 350 employees and annual revenues of $110.0 million.
Undertone operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Microsoft 365 and Onit ContractWorks,
covering areas like AP Automation, Collaboration and Contract Lifecycle Management.
Undertone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Microsoft and Onit.
Undertone recently adopted applications including
DocuSign eSignature in 2023, Dropbox Business in 2021 and PubMatic in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Undertone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Undertone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Undertone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.