Universal Orlando Resort
1000 Universal Studios Plaza,
Orlando, 32819, FL,
United States
Orlando, 32819, FL,
United States
1 407-363-8000
Leisure and Hospitality
Universal Orlando Resort Technographics
Universal Orlando Resort Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universal Orlando Resort and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28000 Universal Orlando Resort employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universal Orlando Resort has purchased the following applications: SAP Concur Expense for Expense Management in 2010, PageUp ATS for Applicant Tracking System in 2014, IBM Maximo for Enterprise Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universal Orlando Resort is running and its propensity to invest more and deepen its relationship with SAP , PageUp , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universal Orlando Resort revenues, which have grown to $8.62 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universal Orlando Resort intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universal Orlando Resort Tech Stack and Enterprise Applications
Universal Orlando Resort ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2010 | 2010 |
In 2010, Universal Orlando Resort deployed SAP Concur Expense to standardize employee expense reporting. SAP Concur Expense was implemented as the Expense Management platform to enable employees to prepare expense reports and submit receipts across resort operations.
The deployment focused on core Expense Management capabilities, including electronic expense report creation, receipt capture and attachment, mobile submission, automated policy enforcement and routed approval workflows. Configuration emphasized expense item coding to organizational cost centers, per diem and mileage handling, and centralized audit controls to support finance and accounts payable processing.
Operational scope covered corporate finance, travel coordinators and hospitality managers within Universal Orlando Resort, with the system used to normalize expense processing across business units. Governance emphasized centralized expense policy definition, manager approval chains and periodic compliance review to ensure consistent enforcement of expense rules. The implementation positioned SAP Concur Expense as the system of record for employee-initiated spending within the company.
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Universal Orlando Resort HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Universal Orlando Resort deployed PageUp ATS as their Applicant Tracking System. The PageUp ATS is embedded on Universal Orlando's public careers website to centralize job postings and application intake for its resort workforce.
Deployment focuses on career site integration and core applicant tracking workflows, including job requisition management, application capture, candidate status tracking, interview coordination, and compliance reporting, reflecting standard Applicant Tracking System capabilities. PageUp ATS is configured to support online sourcing and candidate data capture for recruiting and HR teams, and the configuration includes role based access and administrative controls for requisition approvals and posting lifecycles.
Operational scope is centered on talent acquisition and recruiting functions across Universal Orlando Resort operations, with the PageUp ATS supporting front line hospitality hiring needs. Governance emphasizes standardized hiring workflows and centralized career site orchestration to maintain consistent candidate experiences through the PageUp ATS.
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Payroll | HCM |
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2010 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2011 | 2011 |
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Universal Orlando Resort ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Maximo | Enterprise Asset Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Universal Orlando Resort implemented IBM Maximo as its Enterprise Asset Management solution. The deployment was applied across park operations at Universal Studios Florida, where staff used IBM Maximo to manage day to day asset oversight and to improve operational efficiencies. Operational coordinators utilized IBM Maximo to maintain an inventory of over 200 radios, tablets, and smartphones, to compile hourly operational statistical reports, and to submit requests for replacement equipment for various departments while presenting Maximo-driven solutions to management to increase workflow and productivity.
Configuration emphasized core Enterprise Asset Management capabilities such as an asset registry, work order management, and inventory control to support equipment lifecycle and replacement workflows. IBM Maximo became the system of record for mobile device and radio assets and standardized replacement request processes, enabling centralized equipment accountability and cross department coordination within park operations. Governance shifted to formalized request and reporting workflows captured in IBM Maximo, aligning operational reporting, asset tracking, and maintenance coordination with park operations and departmental stakeholders.
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Guest Management | ERP Services and Operations |
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2022 | 2022 |
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Hotel Property Management | ERP Services and Operations |
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2019 | 2019 |
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Universal Orlando Resort Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Universal Orlando Resort Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Universal Orlando Resort Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Universal Orlando Resort CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Universal Orlando Resort PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Universal Orlando Resort IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Universal Orlando Resort CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Universal Orlando Resort
| First Name | Last Name | Title | Function | Department | Phone | |
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VP HR | VP | HR | |
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SVP HR | VP | HR | |
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Director of Payroll, Records & HRIS | Director | HR | |
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VP HR | VP | HR | |
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Director of Data Architecture, Data Analytics & Business Intelligence | Director | IT | |
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CIO | CXO | Finance | |
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Director, Business Analytics & Industrial Engineering | Director | Finance | |
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CFO | CXO | Finance | |
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VP, Controller | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Senior Vice President, Finance and Administration | VP | Finance | |
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SVP, Finance and Controller | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Director Technology Sourcing | Director | Procurement | |
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Manager, Travel Operations | Manager | Finance | |
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VP, HR International | VP | HR | |
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Senior Director - Human Resources | Director | HR | |
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VP, IT | VP | IT | |
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Assistant Manager, Workforce Management & Administration | Manager | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Director, Guest Services | Director | Operations | |
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Director, Operational Excellence | Director | Operations | |
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Senior Director, Guest Contact Center | Director | Operations | |
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Senior Manager - Guest Services | Manager | Operations | |
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Apps Being Evaluated by Universal Orlando Resort Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Universal Orlando Resort IT executives and key decision makers. This section highlights Universal Orlando Resort's latest recorded technology evaluations, including SAP S/4 HANA for ERP Financial on 2026-03-31, RWS Tridion for Content Management on 2026-01-27, and SDL Tridion for Content Management on 2025-10-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Universal Orlando Resort digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-31 | Universal Orlando Resort | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
| 2026-01-27 | Universal Orlando Resort | Evaluated | RWS Group | RWS Tridion | Content Management | Content Management |
| 2025-10-21 | Universal Orlando Resort | Evaluated | SDL | SDL Tridion | Content Management | Content Management |
| 2025-07-16 | Universal Orlando Resort | Evaluated |
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Point Of Sale | ERP Services and Operations |
| 2025-05-15 | Universal Orlando Resort | Evaluated |
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eCommerce | eCommerce |
| 2025-03-28 | Universal Orlando Resort | Evaluated |
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Inventory Management | SCM |
| 2024-12-10 | Universal Orlando Resort | Evaluated |
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Warehouse Management | SCM |
| 2024-10-14 | Universal Orlando Resort | Evaluated |
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Payroll | HCM |
| 2024-09-03 | Universal Orlando Resort | Evaluated |
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BackGround Screening | HCM |
| 2024-05-29 | Universal Orlando Resort | Evaluated |
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Business Process Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Universal Orlando Resort Technographics
Universal Orlando Resort is a Leisure and Hospitality organization based in United States,
with around 28000 employees and annual revenues of $8.62 billion.
Universal Orlando Resort operates a diverse technology stack with applications such as
SAP Concur Expense, PageUp ATS and IBM Maximo,
covering areas like Expense Management, Applicant Tracking System and Enterprise Asset Management.
Universal Orlando Resort has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, PageUp and IBM.
Universal Orlando Resort recently adopted applications including
DigiValet in 2022, Cisco Webex Meetings in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Universal Orlando Resort’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Universal Orlando Resort’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Universal Orlando Resort technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.