University College Birmingham Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by University College Birmingham and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 University College Birmingham employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that University College Birmingham has purchased the following applications: Click4Assistance for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2017, Extensis Portfolio for Digital Asset Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems University College Birmingham is running and its propensity to invest more and deepen its relationship with Click4Assistance , Microsoft , Extensis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing University College Birmingham revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for University College Birmingham intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Click4Assistance | Legacy | Click4Assistance | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Extensis | Legacy | Extensis Portfolio | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015, University College Birmingham implemented Extensis Portfolio as a Digital Asset Management platform to centralize thousands of digital assets. The deployment targeted marketing and creative functions in the United Kingdom, providing departments with a single institutional repository for marketing and creative assets. Extensis Portfolio was paired with Portfolio NetPublish to enable secure, browser-based catalog access and controlled sharing across departmental teams.
Configuration emphasized cataloging, tagging, and metadata-driven indexing to improve asset discoverability. Portfolio NetPublish was configured to publish curated asset collections and support permissioned sharing workflows, while taxonomy and search optimization were used to surface relevant materials for campaign and creative workflows. The implementation characteristic aligns with standard Digital Asset Management capabilities including centralized asset storage, metadata governance, and role-based access controls.
Rollout covered marketing and creative departments at University College Birmingham, and governance measures were introduced to standardize metadata and tagging processes across users. The program centralized asset stewardship and formalized cataloging workflows to reduce manual search and distribution work. According to published case materials, Extensis Portfolio improved asset discovery and sharing and saved substantial staff time.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2024 | 2024 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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