Upstream USA
2 Oliver Street Suite 402,
Boston, 2109, MA,
United States
Boston, 2109, MA,
United States
1 713-944-6130
Non Profit
Upstream USA Technographics
Upstream USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Upstream USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Upstream USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Upstream USA has purchased the following applications: Docebo LMS for Learning and Development in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Upstream USA is running and its propensity to invest more and deepen its relationship with Docebo , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Upstream USA revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upstream USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Upstream USA Tech Stack and Enterprise Applications
Upstream USA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docebo | Legacy | Docebo LMS | Learning and Development | HCM | n/a | 2021 | 2021 |
In 2021, Upstream USA implemented Docebo LMS for Learning and Development, deploying Docebo LMS on its public website to deliver online training and resources. The deployment places the Docebo LMS instance as the primary learning delivery layer for the organization, aligning application, category, and business function by centralizing training under a single Learning and Development platform.
The implementation focuses on core learning management capabilities common to the Learning and Development category, including course catalog management, content delivery for eLearning assets, assessment and certification workflows, and administrative user and role management. Docebo LMS is configured to support structured course enrollment, progress tracking, and reporting, enabling content authors and administrators to manage curriculum and learner lifecycle within the platform.
Docebo LMS is embedded on Upstream USA’s website to provide direct learner access and to host learning content for internal staff and external stakeholder audiences. The website-based deployment implies integration points for learner authentication and web-delivered content presentation, and the solution operates as the outward-facing access point for the organization’s training programs.
Governance is organized around LMS administration, content curation, and enrollment workflows, with role-based administration to separate content owners from learner managers. Operational processes emphasize centralized course governance, learner onboarding through the website, and periodic content maintenance, reflecting typical operational controls for a Learning and Development application.
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Upstream USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Upstream USA implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration and core productivity tools across the organization. The deployment supports 220 employees in the United States and underpins communications, program delivery, fundraising operations, and administrative functions.
The implementation uses core Google Workspace applications including Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, and Google Meet, with shared drives and real-time document collaboration configured for cross-team workflows. Configuration activity centered on account provisioning, group-based access controls, and the Google Workspace admin console to manage user lifecycles and domain-level settings.
The organization's public website indicates Google Workspace (Formerly Google G-Suite) is in active use for organizational email and collaboration. Operational governance emphasizes centralized user management, basic identity and device policies, and organization-wide rollout across departments in the United States.
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Upstream USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Upstream USA implemented Hotjar on their website. Hotjar is deployed as part of the organization’s Customer Experience tooling to capture qualitative user behavior and on-site feedback supporting digital engagement, UX research, and marketing functions. The implementation focuses on client-side instrumentation across public web pages to observe key user journeys and inform experience optimization workstreams.
The deployment leverages Hotjar modules such as heatmaps, session recordings, on-page polls and surveys, and feedback widgets, with Hotjar dashboards used for analysis and reporting. The Hotjar tracking snippet is embedded in the site to collect session-level interaction data, and configurations are tuned for page-level targeting and sampling to prioritize high-value flows. This configuration supports iterative experimentation by product and digital teams through observable user behaviors and direct feedback.
Operational ownership is anchored in the digital and UX teams, who govern capture rules, sampling rates, and data retention to align with privacy requirements and organizational policies. Rollout was conducted across website sections with phased configuration and tuning, enabling UX researchers and marketers to operationalize qualitative insights within existing analytics and optimization workflows. Upstream USA Hotjar Customer Experience supports cross-functional decision making by making session and feedback data accessible to stakeholders responsible for web engagement and experience improvements.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Upstream USA EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Upstream USA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Upstream USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Upstream USA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Upstream USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Upstream USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Upstream USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Upstream USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Upstream USA Technographics
Upstream USA is a Non Profit organization based in United States,
with around 220 employees and annual revenues of $50.0 million.
Upstream USA operates a diverse technology stack with applications such as
Docebo LMS, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Learning and Development, Collaboration and Customer Experience.
Upstream USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Docebo, Google and Contentsquare.
Upstream USA recently adopted applications including
Hotjar in 2022, Docebo LMS in 2021 and Quantcast Measure in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Upstream USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Upstream USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Upstream USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.