Upwork

530 Lytton Avenue Suite 301,
Palo Alto, 94301, CA,
United States

https://www.upwork.com/

1 650-316-7500

Professional Services

Upwork Technographics

Upwork Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Upwork and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 618 Upwork employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Upwork has purchased the following applications: Terminus ABM Platform for Account Based Marketing in 2020, Fennel AI for AI Model Deployment and Monitoring in 2024, TransUnion TruValidate (ex Iovation) for AML, Fraud and Compliance in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Upwork is running and its propensity to invest more and deepen its relationship with Terminus , Fennel , TransUnion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Upwork revenues, which have grown to $769.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Upwork intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Upwork Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Terminus	Legacy	Terminus ABM Platform	Account Based Marketing	CRM	n/a	2020	2020
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	PR and Media Communication	CRM	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Fennel	Legacy	Fennel AI	AI Model Deployment and Monitoring	AI Development	n/a	2024	2024
Subscribe	Subscribe	Subscribe	ML and Data Science Platforms	AI Development	Subscribe	2020	2020	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
TransUnion	Legacy	TransUnion TruValidate (ex Iovation)	AML, Fraud and Compliance	TRM	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2019	2019	Subscribe

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2015	2018	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	API Management, iPaaS (Integration Platform as a Service)	PaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2015	2015	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	Remote Monitoring and Management	ITSM	Subscribe	2019	2019	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015	Subscribe

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Candidate Relationship Management	HCM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Digital Adoption	HCM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Performance and Goal Management, Employee Engagement	HCM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Recruiting	HCM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Talent Sourcing	HCM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Task Management	HCM	Subscribe	2020	2020	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016	Subscribe

SPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2020	2020	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Content Management	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Intelligent Document Processing	Content Management	Subscribe	2020	2020	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Phishing Protection	CyberSecurity	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Security Information and Event Management (SIEM)	CyberSecurity	Subscribe	2024	2024	Subscribe

IT Decision Makers and Key Stakeholders at Upwork

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Upwork Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Upwork Technographics

Upwork is a Professional Services organization based in United States, with around 618 employees and annual revenues of $769.0 million.

Upwork operates a diverse technology stack with applications such as Terminus ABM Platform, Fennel AI and TransUnion TruValidate (ex Iovation), covering areas like Account Based Marketing, AI Model Deployment and Monitoring and AML, Fraud and Compliance.

Upwork has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Terminus, Fennel and TransUnion.

Upwork recently adopted applications including Fennel AI in 2024, Gurucul Platform in 2024 and Textio Feedback in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Upwork’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Upwork’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Upwork technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Upwork Technographics

CRM

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AI Development

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ITSM

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