Varta Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Varta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4724 Varta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Varta has purchased the following applications: In-House ATS for Applicant Tracking System in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Salesforce Pardot for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Varta is running and its propensity to invest more and deepen its relationship with In-House Applications , Cisco Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Varta revenues, which have grown to $1.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Varta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Varta deployed an In-House ATS developed by its In-House Applications team. The In-House ATS functions as their Applicant Tracking System and is embedded on the Varta careers website where it performs direct candidate application intake and job posting exposure for external applicants.
Configuration reflects standard Applicant Tracking System capabilities, including job requisition management, online application forms, candidate status tracking, interview and offer workflow support, and basic reporting for recruiting activities. Operational ownership is centered in HR recruiting, with role based access for recruiters and hiring managers to manage screening, interview scheduling, and candidate communications through the career portal.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Varta deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution on the company website. Cisco Webex Meetings was embedded into the corporate site to provide web-accessible meeting join flows and public-facing conferencing entry points.
The implementation uses core Cisco Webex Meetings capabilities, including multi-party audio and video sessions, screen sharing, and meeting scheduling to support synchronous collaboration. Configuration emphasizes a web-embedded meeting layer that surfaces join links and scheduling controls directly from site pages, aligning with standard audio video and web conferencing workflows. Administrative controls within Cisco Webex Meetings are used for user and meeting management to centralize provisioning and session governance.
Varta Cisco Webex Meetings Audio Video and Web Conferencing supports both internal collaboration and external participant engagement by providing web-hosted meeting orchestration and participant access through the public site. Operational scope centers on corporate communications and collaboration workflows, with the website-based deployment enabling straightforward access for employees and external stakeholders.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Varta implemented Salesforce Pardot on its corporate website. Salesforce Pardot is deployed as the company's Marketing Automation platform to support web lead capture, visitor tracking and campaign orchestration. The deployment centers on website-based touchpoints to generate and nurture inbound leads for Varta's marketing organization.
Configuration leverages standard Marketing Automation functional modules including form and landing page management, email automation and drip programs, lead scoring and segmentation, and campaign-level reporting to align marketing operations with demand generation workflows. Tracking and web analytics instrumentation feed visitor behavior into automated nurture tracks and qualification logic. Operational scope is focused on the marketing department and online channels, with marketing operations owning governance, asset management and campaign controls. The implementation positions Varta Salesforce Pardot Marketing Automation to connect web engagement to automated campaign orchestration.
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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