Gurugram, 122002,
India
Vatika Business Centre Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Vatika Business Centre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Vatika Business Centre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vatika Business Centre has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, AdRoll for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vatika Business Centre is running and its propensity to invest more and deepen its relationship with Tawk.to , Google , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vatika Business Centre revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vatika Business Centre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Vatika Business Centre implemented Tawk.to on its website. The deployment uses the Tawk.to application in the Chatbots and Conversational AI category to provide website visitor engagement and real time support for the company's professional services offerings.
Configuration centers on the Tawk.to live chat widget embedded across the corporate site, enabling real time messaging, queueing of incoming chats, canned responses, and an agent console for staff to manage conversations. Standard functional workflows include initial visitor greeting, chat transfer to human agents, and offline contact capture when no agent is available. These capabilities align with common Chatbots and Conversational AI functional modules for synchronous customer engagement and lead capture.
Operational scope covers website customer engagement supporting client services and marketing teams across India, with direct impact on client inquiry handling and front desk intake processes. Governance is organized around chat response guidelines, agent availability schedules, and ongoing maintenance of canned replies to ensure consistent messaging. Vatika Business Centre Tawk.to Chatbots and Conversational AI supports customer engagement and client service business functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Vatika Business Centre implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform to standardize productivity and communication across the organization. The professional services firm, operating in India with roughly 150 employees, uses Google Workspace (Formerly Google G-Suite) to support corporate email, document collaboration, calendaring, and virtual meetings for client-facing and internal teams.
The deployment centers on Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, and Google Meet, with administration conducted through the Google Admin console for user provisioning, group management, and security controls such as account settings and multi-factor authentication. Public site references indicate Google Workspace is integral to the firm’s operational tooling, enabling cross-department collaboration workflows, centralized document storage, and scheduled client engagements under the Collaboration category.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Vatika Business Centre implemented AdRoll as a Digital Advertising Platform on its corporate website. The implementation used AdRoll site tagging and pixel based tracking to capture web visitor behavior, enabling audience creation for retargeting and prospecting across display channels. Functional capabilities configured included audience segmentation, dynamic retargeting creative, conversion tracking and campaign management controls, aligning the AdRoll Digital Advertising Platform with website lead capture and demand generation workflows.
Operational ownership rested with the marketing organization, with the AdRoll tag deployed directly in page templates or via tag management to instrument landing pages and property listings across the India site. Governance focused on campaign configurations, audience inclusion and exclusion lists, frequency and budget controls, and reporting alignment so marketing could execute and iterate on display and retargeting campaigns using AdRoll as the core Digital Advertising Platform.
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Marketing Analytics, Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Next Generation Firewall | CyberSecurity |
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2015 | 2016 |
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