Noida, 201307,
India
Vinculum Group Technographics
Vinculum Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vinculum Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 579 Vinculum Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Vinculum Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, HubSpot Ads for Digital Advertising Platform in 2019, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vinculum Group is running and its propensity to invest more and deepen its relationship with Google , HubSpot , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vinculum Group revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vinculum Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vinculum Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Vinculum Group implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The website for Vinculum Group lists use of Google Workspace (Formerly Google G-Suite), indicating an enterprise adoption of cloud native collaboration tooling for internal and external communication.
The Google Workspace implementation includes core Collaboration capabilities common to the suite, such as corporate email, calendaring, cloud file storage and sharing, real time document collaboration, and video conferencing. Configuration signals point to centralized administration through the Google Admin console with user and group provisioning, shared drives for team content, and collaborative authoring workflows using Docs, Sheets, and Slides.
Operationally the deployment covers organization wide collaboration needs across Vinculum Group, supporting professional services workflows, internal communication, and document management. The presence of Google Workspace on the company website suggests the application is an integrated element of their digital workplace rather than a point solution.
Governance for the implementation is consistent with standard Google Workspace administration, using role based access controls, account provisioning and policy settings to manage data access and sharing. The implementation narrative centers on Google Workspace (Formerly Google G-Suite) as the Collaboration backbone for Vinculum Group, administered at the organizational level to support secure, cloud based collaboration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot Ads | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, Vinculum Group implemented HubSpot Ads as its Digital Advertising Platform to enable web-centric advertising and lead capture on the company website. The deployment anchored advertising campaign execution and tracking in a single commercial ad management tool, aligning the application with the organization’s marketing and demand generation activities in India.
The HubSpot Ads implementation leveraged core Digital Advertising Platform capabilities including campaign management, audience segmentation, creative asset management, and conversion tracking. HubSpot Ads tracking was embedded on Vinculum Group’s website to record click through behavior and conversion events, and to surface web-driven lead capture data for marketing workflows.
Operational ownership and governance centered on marketing and demand generation functions, with configuration focused on standardized tagging, conversion event definitions, and campaign naming conventions to preserve attribution integrity. The implementation positioned HubSpot Ads to serve as the primary Digital Advertising Platform for Vinculum Group’s website-based advertising and lead generation activities.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Vinculum Group deployed Amazon EC2 to host its public website. Vinculum Group uses Amazon EC2 within the Application Hosting and Computing Services category to provide public website hosting and web application compute, aligning the Company Amazon EC2 Application Hosting and Computing Services Business Function relationship around external-facing web delivery.
The implementation centers on provisioning EC2 compute instances to run web and application workloads, with standard instance lifecycle management, AMI-based image control, and instance sizing configured to support the site. Operational controls are implemented using AWS native controls such as security groups and IAM role based access to manage provisioning and runtime access, and the deployment footprint is focused on the company website and web facing services rather than internal enterprise applications.
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Vinculum Group
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Apps Being Evaluated by Vinculum Group Executives
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