Vineyard Vines Digital Transformation Initiatives

About the Customer

Vineyard Vines is clothing and accessories retail stores in the United States.

Scope and Challenges

Vineyard Vines is among the leading retail brands working with Pitney Bowes to expand internationally, drive consumer demand, and provide a seamless, localized online shopping experience in markets around the world. With globally optimized e-commerce websites, this retailer can now offer their products to an international customer base, guarantee fully landed costs at the time of purchase, and allow shoppers to pay in local currencies.

Outcome and Implications

“Today, new technologies and partners like Pitney Bowes make it easy to manage the complexity of translations, currencies, duties, and taxes. We see great opportunity in localizing our domestic website for international consumers. Taking the vineyard vines brand globally is an important milestone for us.”-said Ian Murray, Co-Founder, and CEO at Vineyard Vines. 

Quotes

“When we founded vineyard vines in 1998, cross-border wasn’t on our radar. We were focused on building our brand. Today, new technologies and partners like Pitney Bowes make it easy to manage the complexity of translations, currencies, duties, and taxes. We see great opportunity in localizing our domestic website for international consumers. Taking the vineyard vines brand globally is an important milestone for us.”-said Ian Murray, Co-Founder, and CEO at Vineyard Vines.