Violeta
Stjepana Radica 21,
Grude, 88340,
Bosnia and Herzegovina
Grude, 88340,
Bosnia and Herzegovina
387 39 660-400
Manufacturing
Violeta Technographics
Violeta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Violeta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1125 Violeta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Violeta has purchased the following applications: Microsoft 365 for Collaboration in 2017, Symphony GOLD Warehouse Optimization for Warehouse Management in 2016, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Violeta is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , SymphonyAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Violeta revenues, which have grown to $262.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Violeta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Violeta Tech Stack and Enterprise Applications
Violeta Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Violeta implemented Microsoft 365 as its Collaboration platform. The manufacturing company with 1,125 employees deployed Microsoft 365 to support corporate communications, knowledge sharing, and productivity across administrative and operations teams.
The deployment encompassed core Microsoft 365 collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for synchronous collaboration and meetings. Configuration emphasized tenant level administration, role based access for site owners, and provisioning of Office applications to employee endpoints.
Identity and access control were managed through Azure Active Directory with the Microsoft 365 admin center used for centralized policy controls and user lifecycle workflows. Violeta lists Microsoft 365 on its public website, signaling that the Microsoft 365 deployment supports both internal productivity and externally visible communications.
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Collaboration | Collaboration |
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2022 | 2022 |
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Violeta SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SymphonyAI | Legacy | Symphony GOLD Warehouse Optimization | Warehouse Management | SCM | n/a | 2016 | 2016 |
In 2016, Violeta deployed Symphony GOLD Warehouse Optimization at its Grude distribution center to strengthen order management, distribution processes and warehouse security. This Warehouse Management implementation targeted core supply chain and warehouse operations across the companys distribution footprint in Bosnia and Herzegovina and neighboring markets.
The deployment of Symphony GOLD Warehouse Optimization delivered standard Warehouse Management capabilities, with configuration focused on order management, distribution execution, inventory control, pick and putaway workflows and physical security controls. Implementation work emphasized operational configuration and workflow orchestration to align warehouse tasks with distribution schedules and to instrument secure access and audit trails.
Rollout began at the Grude distribution center and expanded regionally to cover additional distribution sites, extending the operational scope from individual warehouse execution to network level order processing and distribution coordination. The program structured operational coverage for the companys distribution network, aligning warehouse procedures with supply chain handling and service level requirements.
Governance changes included standardized warehouse workflows and operational procedures to support the new system, accompanied by site level change management and training for warehouse staff. The regional deployments delivered the stated outcomes of operational efficiencies, cost optimization and improved service levels for Violetas distribution network.
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Violeta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Violeta implemented Microsoft Clarity on its public website to capture user interaction data. The deployment leverages a Microsoft Clarity client side JavaScript snippet embedded in the site templates to enable Marketing Analytics capabilities across product and commercial pages. Microsoft Clarity collects session recordings and aggregated behavioral metrics for analysis in the web interface.
Configuration focused on enabling session replay, click and scroll heatmaps, and behavioral event tracking to support marketing and user experience analysis. The implementation centralized visualizations within the Microsoft Clarity dashboard, with filtering and segmentation applied to isolate key page flows and user engagement patterns. Tagging and data collection settings were tuned at the page template level to reduce noise and align with the Marketing Analytics objectives.
Operational coverage is the public website and the solution is used by marketing, digital analytics and UX teams in Bosnia and Herzegovina to monitor site behavior and inform content and campaign decisions. Governance included centralized dashboard access and role based viewing permissions, plus cookie and consent management to address privacy obligations. No external integrations were specified in the source notes and the work emphasizes lightweight client side instrumentation and ongoing monitoring through the Microsoft Clarity interface.
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2019 | 2019 |
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Violeta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Violeta
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Violeta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Violeta IT executives and key decision makers. This section highlights Violeta's latest recorded technology evaluations, including Microsoft Dynamics 365 Business Central for ERP Financial on 2025-03-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Violeta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-04 | Violeta | Evaluated | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Violeta Technographics
Violeta is a Manufacturing organization based in Bosnia and Herzegovina,
with around 1125 employees and annual revenues of $262.0 million.
Violeta operates a diverse technology stack with applications such as
Microsoft 365, Symphony GOLD Warehouse Optimization and Microsoft Clarity,
covering areas like Collaboration, Warehouse Management and Marketing Analytics.
Violeta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and SymphonyAI.
Violeta recently adopted applications including
Salesforce Sales Cloud in 2023, Slack Connect in 2022 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Violeta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Violeta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Violeta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.