Virgin Group
555 Airport Blvd,
Burlingame, 94010, CA,
United States
Burlingame, 94010, CA,
United States
1 650-762-7000
Transportation
Virgin Group Technographics
Virgin Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Virgin Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Group has purchased the following applications: SAP Business One for ERP Financial in 2011, BambooHR ATS for Applicant Tracking System in 2021, Unit4 PSA Suite for Professional Services Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Group is running and its propensity to invest more and deepen its relationship with SAP , UNIT4 , BambooHR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Group revenues, which have grown to $1.53 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011, Virgin Group implemented SAP Business One. The deployment targeted ERP Financial requirements and included supporting the IT team to develop a reporting suite for all areas of the business within SAP Business One and SQL.
Configuration emphasized core financial management capabilities typical of ERP Financial systems, including general ledger processing, accounts payable, accounts receivable, and financial reporting frameworks. SAP Business One was configured to capture transactional finance data and to expose that data through structured SQL views and reporting schemas to support consolidated reporting.
The technical architecture centralized transactional processing in SAP Business One with a SQL reporting layer used for analytical reporting and operational dashboards. The reporting suite delivered consolidated transactional and master data views for finance, commercial, and operational functions across the company.
Implementation governance centered on IT led development of a report catalog, scheduled data refresh processes, and controls around master data and chart of accounts to ensure consistency in SAP Business One reporting.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Virgin Group implemented BambooHR ATS as an Applicant Tracking System on its public careers site. The deployment uses BambooHR ATS to capture candidate applications through the Virgin website and to centralize candidate records for recruiting teams.
Configuration emphasizes core Applicant Tracking System capabilities, including job requisition publishing, branded careers pages, candidate intake forms, applicant tracking with stage-based workflows, interview scheduling and offer administration. BambooHR ATS is configured with role based access for recruiters and hiring managers, requisition approval routing and standardized hiring templates to enforce consistent screening and interview steps.
Operational coverage focuses on Talent Acquisition and HR for Virgin Group United States operations, supporting recruiting for corporate and transportation business functions across the company of 2500 employees. Governance was adjusted to centralize requisition approvals and standardize hiring workflows within the ATS, with the careers site integration serving as the primary candidate touchpoint and source of record for applicant status.
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Applicant Tracking System | HCM |
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2021 | 2021 |
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Applicant Tracking System | HCM |
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2023 | 2023 |
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Benefits Administration | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 PSA Suite | Professional Services Automation | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Virgin Group implemented Unit4 PSA Suite to formalize and standardize its project-centric operations. The deployment used Unit4 PSA Suite Business Performance Edition, a relaunch of Assistance PSA following Unit4's acquisition earlier in 2017, and was provisioned on the Microsoft Azure platform to align with Unit4's cloud architecture choices. This implementation targeted Professional Services Automation capabilities across the organization.
Configuration focused on core Professional Services Automation functionality including project lifecycle management, resource planning, time and expense capture, billing and project accounting, and project financial controls. Unit4 PSA Suite was configured with role based access, configurable billing and rate rules, and workflow automation to align delivery teams with finance processes. Standardized time capture and invoice generation workflows were implemented to enforce consistency in project execution and revenue capture practices.
The architecture was delivered as a cloud hosted Azure service consistent with Unit4's platform strategy for Business World On! and PSA Suite Business Performance Edition. Operational coverage emphasized professional services and project delivery teams together with their finance counterparts, centralizing project governance and portfolio visibility. Governance measures were established to standardize approval flows for time capture and billing, and to maintain project financial controls during rollout.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2012 | 2012 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2013 | 2013 |
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CRM | CRM |
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2012 | 2012 |
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2012 | 2012 |
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Financial Consolidation and Close | EPM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2023 | 2023 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2008 | 2008 |
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Treasury Management | TRM |
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2012 | 2012 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Virgin Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virgin Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Group Technographics
Virgin Group is a Transportation organization based in United States,
with around 2500 employees and annual revenues of $1.53 billion.
Virgin Group operates a diverse technology stack with applications such as
SAP Business One, BambooHR ATS and Unit4 PSA Suite,
covering areas like ERP Financial, Applicant Tracking System and Professional Services Automation.
Virgin Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, BambooHR and UNIT4.
Virgin Group recently adopted applications including
BambooHR ATS in 2021, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.