Virgin Hotels
3390 Mary St Suite 218,
Miami, 33133, FL,
United States
Miami, 33133, FL,
United States
1 305-560-5985
Leisure and Hospitality
Virgin Hotels Technographics
Virgin Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Virgin Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Hotels has purchased the following applications: ADP Recruiting for Recruiting, Applicant Tracking System in 2015, Sojern for Guest Management in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Hotels is running and its propensity to invest more and deepen its relationship with ADP , Sojern , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Hotels revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Hotels Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Virgin Hotels implemented ADP Recruiting as its applicant tracking solution. ADP Recruiting functions as the Recruiting,Applicant Tracking System on the Virgin Hotels career site, handling job postings, candidate applications, and initial applicant screening directly from the website.
The deployment uses ADP Recruiting's core applicant tracking capabilities including requisition management, candidate tracking, configurable interview workflows, and offer management, applied to the company's recruiting and talent acquisition processes. Configuration emphasized career site integration so job listings and application forms route into a centralized job pipeline.
Operational coverage centers on Virgin Hotels human resources and hiring managers in the United States, with governance established around standardized job templates and approval workflows to ensure consistent candidate intake. The implementation centralized applicant data on the website to create a single recruitment record for hiring workflows and routine talent acquisition operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Virgin Hotels implemented Sojern as a Guest Management application on its website. The implementation was oriented toward web-based guest engagement and audience capture for the company operating in the United States leisure and hospitality sector.
The Sojern implementation emphasized capabilities typical of Guest Management solutions, including guest profiling, campaign orchestration, onsite behavioral tracking, and reporting for audience segmentation. Configuration and data collection were executed through website instrumentation, with client-side tags and server event collection used to build behavioral cohorts and support remarketing and personalization workflows.
Operational ownership was placed with marketing and digital teams to manage campaign setup, audience governance, and measurement. Rollout was website focused, instrumenting booking flows and high traffic pages to capture intent signals and feed ongoing campaign decisions, while maintaining governance controls around audience definitions and reporting.
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Hospitality ERP | ERP Services and Operations |
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2015 | 2015 |
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Reservation and Booking Management | ERP Services and Operations |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Virgin Hotels deployed Microsoft 365 to establish an enterprise Collaboration platform across its U.S. corporate and property teams, and the company surfaces Microsoft 365 assets on their public website. The deployment positioned Microsoft 365 as the primary Collaboration layer supporting email, document sharing, team chat, and meeting workflows for hotel operations and corporate staff.
Microsoft 365 was configured to include core Collaboration capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for individual file storage, Microsoft Teams for conferencing and persistent chat, and the Office desktop and web applications for knowledge work. Identity and access management was anchored in Microsoft 365 tenant controls and Azure Active Directory, enabling role based access for different functional groups.
Operational scope covered central corporate functions including operations, marketing, sales, revenue management, and property teams in the United States, with IT administering tenant level policies. The implementation is explicitly noted as using Microsoft 365 on their website, indicating published or embedded content and potential public facing integrations of Collaboration assets.
Governance was implemented through centralized tenant administration, conditional access and role based administration, and Microsoft 365 native compliance and retention settings to align Collaboration workflows with hospitality operational procedures. These controls supported consistent collaboration, document lifecycle management, and secure access across Virgin Hotels business functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Virgin Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virgin Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Hotels IT executives and key decision makers. This section highlights Virgin Hotels's latest recorded technology evaluations, including Epicor Prophet 21 for Distribution ERP on 2026-02-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virgin Hotels Technographics
Virgin Hotels is a Leisure and Hospitality organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Virgin Hotels operates a diverse technology stack with applications such as
ADP Recruiting, Sojern and Microsoft 365,
covering areas like Recruiting, Applicant Tracking System, Guest Management and Collaboration.
Virgin Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, Sojern and Microsoft.
Virgin Hotels recently adopted applications including
Teads Platform in 2023, Proofpoint Email Security and Protection in 2019 and CacheFly CDN in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.