VisitScotland
94 Ocean Dr,
Edinburgh, EH6 6JH,
United Kingdom
Edinburgh, EH6 6JH,
United Kingdom
44 13 1472 2222
Leisure and Hospitality
VisitScotland Technographics
VisitScotland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VisitScotland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 VisitScotland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VisitScotland has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Oracle Cloud HCM for Core HR in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VisitScotland is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VisitScotland revenues, which have grown to $139.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VisitScotland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VisitScotland Tech Stack and Enterprise Applications
VisitScotland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | Evosys | 2017 | 2017 |
In 2017, VisitScotland implemented Oracle Cloud ERP. The deployment targeted ERP Financial functions to consolidate core accounting and financial management across the organization.
Configuration emphasized standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed assets and financial reporting, along with chart of accounts rationalization and cost center structures aligned to VisitScotland financial reporting needs. The Oracle Cloud ERP configuration included role based security and workflow automation for procure to pay and month end close processes.
The implementation covered corporate finance and corporate services, with data migration and master data cleansing executed during the configuration phase to align supplier, customer and chart of accounts records. Testing cycles and cutover planning were focused on preserving transactional continuity for revenue and expenditure flows.
Evosys and Insight Direct served as implementation partners, providing configuration, testing and rollout support while internal finance leadership provided governance and change management oversight. Rollout followed a phased approach across finance processes, with training and documentation to embed Oracle Cloud ERP into VisitScotland operations.
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VisitScotland HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, VisitScotland implemented Oracle Cloud HCM to provide a central Core HR platform for its UK workforce and HR operations. The deployment established Oracle Cloud HCM as the primary HR Management Information Systems backbone, supporting workforce records, absence tracking, headcount and turnover reporting, and reward administration across the organization.
Configuration work focused on Core HR modules and functional workflows, including employee master data, absence management, HR management information reporting, payroll data input controls and pensions administration. The implementation also encompassed benefits administration for schemes such as childcare vouchers, Cycle2Work, healthcare and a staff discount retail site, plus workflows to support annual pay review and recruitment and candidate management processes. Oracle Cloud HCM was configured for ongoing development and maintenance under an internal Oracle Cloud HCM Functional Lead role responsible for monthly, quarterly and annual HR MI.
Operational integration and governance emphasized cross-functional coordination, VisitScotland implemented Oracle Cloud HCM working alongside Finance and Procurement to align people data with financial processes and supplier management. Governance was structured around regular HR MI delivery and operational ownership for staff benefits and payroll data quality, with HR maintaining responsibility for system updates, reporting cadence and reward policy execution. The narrative centers on VisitScotland Oracle Cloud HCM Core HR supporting HR, rewards and People Analytics workflows within the organisation.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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VisitScotland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, VisitScotland implemented Microsoft 365 as a Collaboration platform to support content management and internal communications. Microsoft 365 is surfaced on their website to deliver authoring and content publication workflows while also serving as the organization's primary collaboration suite.
The deployment is organized as a cloud first Microsoft 365 tenant, with core capabilities provisioned to match Collaboration category workflows. Implementation scope includes Exchange Online for corporate email, SharePoint Online for content management and public facing content authoring, Microsoft Teams for synchronous collaboration and meetings, and OneDrive for personal file storage and sync. These modules are configured to support marketing, visitor services and corporate functions within VisitScotland.
Governance is applied at the tenant level to manage access and content lifecycle, with role based access controls, SharePoint site governance patterns and approval workflows to control authoring and publishing. The narrative reflects VisitScotland Microsoft 365 Collaboration supporting web content, cross department collaboration and standard information governance for a UK based leisure and hospitality organization.
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VisitScotland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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VisitScotland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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VisitScotland TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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VisitScotland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at VisitScotland
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by VisitScotland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from VisitScotland IT executives and key decision makers. This section highlights VisitScotland's latest recorded technology evaluations, including Bloomreach Exponea Marketing Automation for Marketing Automation on 2025-09-29 and Oracle Taleo Recruiting Cloud Service for Recruiting on 2025-06-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the VisitScotland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-29 | VisitScotland | Evaluated | BloomReach Inc. | Bloomreach Exponea Marketing Automation | Marketing Automation | CRM |
| 2025-06-13 | VisitScotland | Evaluated | Oracle | Oracle Taleo Recruiting Cloud Service | Recruiting | HCM |
FAQ - APPS RUN THE WORLD VisitScotland Technographics
VisitScotland is a Leisure and Hospitality organization based in United Kingdom,
with around 750 employees and annual revenues of $139.0 million.
VisitScotland operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
VisitScotland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
VisitScotland recently adopted applications including
DocuSign eSignature in 2022, Oracle Taleo Cloud Service in 2021 and Bloomreach Exponea Marketing Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of VisitScotland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates VisitScotland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete VisitScotland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.