Vivobarefoot Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Vivobarefoot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Vivobarefoot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Vivobarefoot has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2018, Annex Referral Marketing Cloud for Marketing Automation in 2018, Annex User Generated Content Cloud for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Vivobarefoot is running and its propensity to invest more and deepen its relationship with Oracle , Annex Cloud , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Vivobarefoot revenues, which have grown to $36.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vivobarefoot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Vivobarefoot is the first minimalist shoe with a patented, ultra thin puncture resistant sole that offers maximum sensory feedback and maximum protection. 

Scope and Challenges

With NetSuite, Vivobarefoot will be able to eliminate the complexity of its previous systems so that it can quickly and easily monitor and act on critical business data.
Galahad Clark, a 7th generation descendent of the Clark shoe company founded Vivobarefoot with his cousin Asher Clark in 2012. Their mission is to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. Every shoe features a patented, ultra-thin, puncture-resistant sole that protects the foot and allows maximum sensory feedback. To accelerate its growth, Vivobarefoot decided to increasingly focus on e-commerce and delivering great customer experiences and has gone from selling 6,000 pairs of shoes online in 2012 to 120,000 pairs in 2017. In order to manage this growth, support its transition to an e-commerce business and maintain control over its brand and customer experience, Vivobarefoot implemented NetSuite.

Outcome and Implications

With NetSuite, Vivobarefoot is able to track and manage inventory of the roughly 100 different lines of shoes it produces each year across manufacturing facilities in Portugal, China, and Ethiopia. In addition, Vivobarefoot can track financials across its London store, online and franchises in Europe. By unifying inventory, orders, and financials on one platform, Vivobarefoot is able to eliminate the complexity of its legacy systems from Prima, Sage 50 and Divendo and focus on continuing to innovate in footwear.

Quotes

“NetSuite is the perfect complement to Vivobarefoot's omnichannel approach, allowing us to sell through multiple channels and preparing us for the growth we expect over the coming years,”- said Damian Peat, Operations Director at Vivobarefoot.