Warner Bros. Entertainment
230 Park Avenue South,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 212-548-5555
Media
Warner Bros. Entertainment Technographics
Warner Bros. Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Warner Bros. Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 Warner Bros. Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Warner Bros. Entertainment has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Workday Absence Management for Absence and Leave Management in 2018, SAP Dispute Management for Dispute Management in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Warner Bros. Entertainment is running and its propensity to invest more and deepen its relationship with Oracle , Entertainment Partners , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Warner Bros. Entertainment revenues, which have grown to $39.32 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Warner Bros. Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Warner Bros. Entertainment Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, Warner Bros. Entertainment began implementation of Oracle Cloud ERP at its Burbank, California operations, migrating from Oracle E-Business Suite. The program ran from June 2018 to December 2019 and focused on ERP Financial capabilities across finance, planning, and contracts management.
Implementation included configuration and process mapping of Accounts Payable, Oracle Internet Expenses, iSupplier, and iProcurement modules, along with accounts receivable customer, Trading Community Architecture and invoice interfaces to import data from legacy systems into Oracle Cloud ERP. The project defined ERP business processes, mapped existing workflows to Oracle Cloud ERP, and led automation efforts for FP&A related to licensee and franchise consumer products, revenue recognition and contracts management.
Architecture and integrations centered on AWS where the team designed and architected a scalable solution using appropriate AWS services, executed data migration from various servers to AWS and carried out retirement of legacy systems. Integrations delivered included SAP HCM and CRM module integration with internal and third party applications, development of Tableau BI interfaces, and SSAS based reporting using MDX and SQL Server tools with report server configuration and web deployment.
Governance and rollout used joint application development sessions to gather functional and technical requirements, a change management process covering IT releases and user training, and a structured UAT program with functional and regression scenarios, iterative bug resolution and implementation roadmaps. System access initiatives for SOX compliance, ongoing issue resolution with Oracle support, and integration of third party vendor SaaS were included in the operational support and governance model.
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Payment Processing | ERP Financial Management |
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2022 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, Warner Bros. Entertainment implemented Workday Absence Management to address enterprise absence workflows and centralized leave recording. The deployment targeted the Absence and Leave Management category and was positioned to standardize time off requests, eligibility rules, and absence reporting across the company.
The Workday Absence Management implementation included configuration of absence plans, accrual and carryover rules, eligibility rules by employee type, employee self service for time off requests, manager approval workflows, and absence calendars and reporting. Workday Absence Management was configured to leverage the application security model, with role based access controls and audit logging aligned to Warner Bros. expectations for sensitive people data.
Integrations were aligned with Workday HCM and adjacent Workday modules referenced in the program, enabling a unified employee record for eligibility, service calculation, and benefit alignment. The implementation scope reflected global system experience requirements and supported HR operations, talent and benefits coordination through shared master data and common absence entitlements.
Governance emphasized process controls and privacy, with explicit attention to Workday security model configuration, change management for absence policy updates, and training for HR operations and managers. Controls focused on role segregation, auditability of leave adjustments, and operational procedures to handle confidential people data in a media industry environment.
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Benefits Administration | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Dispute Management | Dispute Management | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, Warner Bros. Entertainment implemented SAP Dispute Management to manage receivables-related dispute cases for Warner Home Video within accounts receivable and credit operations in the United States. The deployment used SAP Dispute Management as the Dispute Management application to centralize case handling and to streamline investigation and resolution workflows for customer disputes and billing exceptions.
The implementation emphasized core dispute case management capabilities common to Dispute Management solutions, including case lifecycle tracking, workflow routing for investigation and escalation, and structured documentation of dispute evidence and resolution steps. Configuration focused on aligning dispute workflows with accounts receivable and credit processes, and the decision to use the integrated SAP module kept dispute processing inside the SAP application landscape.
Operational coverage was concentrated on Warner Home Video accounts receivable and credit teams in the United States, with the system used to coordinate cross-functional review and resolution activities. The implementation was documented in a HighRadius-hosted case video that described the choice of the integrated SAP module and identified opportunities to add automation capabilities to augment manual investigation tasks.
Governance and process changes supported more consistent dispute handling by centralizing case intake and routing within the SAP Dispute Management environment, which improved dispute investigation and resolution workflows as reported in the source case study. The narrative focuses on structural deployment details and opportunities for further automation rather than quantified outcomes.
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Distribution ERP | ERP Services and Operations |
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2004 | 2005 |
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Lease Management | ERP Services and Operations |
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2015 | 2015 |
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Studio Management | ERP Services and Operations |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2009 | 2009 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Warner Bros. Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Warner Bros. Entertainment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Warner Bros. Entertainment IT executives and key decision makers. This section highlights Warner Bros. Entertainment's latest recorded technology evaluations, including Amazon SageMaker for ML and Data Science Platforms on 2025-06-05, beehiiv for Content Management on 2025-04-07, and Box for Content Management on 2025-03-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Warner Bros. Entertainment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Warner Bros. Entertainment Technographics
Warner Bros. Entertainment is a Media organization based in United States,
with around 35000 employees and annual revenues of $39.32 billion.
Warner Bros. Entertainment operates a diverse technology stack with applications such as
Oracle Cloud ERP, Workday Absence Management and SAP Dispute Management,
covering areas like ERP Financial, Absence and Leave Management and Dispute Management.
Warner Bros. Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and SAP.
Warner Bros. Entertainment recently adopted applications including
BrightLine OTT Accelerator in 2025, EP SmartStart in 2023 and EP Residuals in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Warner Bros. Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Warner Bros. Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Warner Bros. Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.