Wasserstrom
4500 E Broad St,
Columbus, 43213, OH,
United States
Columbus, 43213, OH,
United States
1 866-634-8927
Retail
Wasserstrom Technographics
Wasserstrom Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wasserstrom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Wasserstrom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wasserstrom has purchased the following applications: Paradox Olivia Chatbot for Recruiting Chatbot in 2020, GoDaddy Webmail for Collaboration in 2013, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wasserstrom is running and its propensity to invest more and deepen its relationship with Workday , GoDaddy , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wasserstrom revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wasserstrom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wasserstrom Tech Stack and Enterprise Applications
Wasserstrom HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Paradox Olivia Chatbot | Recruiting Chatbot | HCM | n/a | 2020 | 2020 |
In 2020, Wasserstrom deployed Paradox Olivia Chatbot as a Recruiting Chatbot on its public careers site to automate candidate engagement for talent acquisition. Paradox Olivia Chatbot, leveraging ParadoxAI on the website, was embedded to handle initial conversational screening and to capture candidate contact and role preference data directly from applicants.
The implementation focused on standard Recruiting Chatbot capabilities, including scripted conversational workflows for qualification, role matching prompts, and automated candidate data capture for downstream processing. Configuration emphasized configurable question flows and handoff points so recruiters could receive structured candidate profiles and conversation transcripts for follow up.
Operational coverage centered on recruiting and HR workflows on the careers pages, with the chatbot operating as the first touchpoint for applicants and routing qualified leads into existing applicant tracking workflows. Governance rested with recruiting operations for content and conversation mapping, while escalation rules and recruiter notification processes were instituted to ensure timely human follow up and consistent candidate experience.
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Wasserstrom Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Wasserstrom implemented GoDaddy Webmail as its Collaboration solution for corporate email and external communications. The deployment uses GoDaddy hosted webmail to provide browser-based access to organizational mailboxes, domain-based email addresses, and standard SMTP and IMAP connectivity for desktop and mobile client access.
GoDaddy Webmail is provisioned to support company-wide email operations across Wasserstrom's departments, and is surfaced via the company website for webmail access and contact flows. Administrative functions include mailbox provisioning, user account management, and basic spam filtering governance, aligning the Collaboration application with day-to-day communications and administrative workflows.
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Wasserstrom Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, Wasserstrom began using Adobe Dynamic Media Classic (ex Adobe Scene7) on their website. The deployment establishes a Content Management capability focused on web-facing product media and storefront imagery, embedding digital asset management and delivery into the company’s e-commerce layer.
Adobe Dynamic Media Classic is configured to manage high-resolution product images and rich media, supporting automated rendition generation, template-based image composition, metadata-driven asset organization, and on-the-fly image delivery for responsive layouts. These functional capabilities provide centralized media processing, dynamic scaling, and format conversion aligned with Content Management workflows.
Operational scope centers on online merchandising, product catalog pages, marketing creative publishing, and site operations for Wasserstrom’s U.S. e-commerce presence. Governance emphasizes a central asset repository, standardized image templates, and defined publishing workflows to maintain consistent image treatments and controlled media rollouts across product pages.
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Wasserstrom eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Wasserstrom CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Wasserstrom PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2021 | 2021 |
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Wasserstrom IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Wasserstrom CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Wasserstrom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Executive Vice President of Operations | VP | Finance | |
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Vice President Information Technology | VP | IT | |
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Operations Manager | Manager | Finance | |
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Project Manager, Corporate Services | Manager | Finance | |
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Apps Being Evaluated by Wasserstrom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wasserstrom IT executives and key decision makers. This section highlights Wasserstrom's latest recorded technology evaluations, including Coupa Supplier Portal for Supplier Relationship Management on 2025-06-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wasserstrom digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-25 | Wasserstrom | Evaluated | Coupa Software | Coupa Supplier Portal | Supplier Relationship Management | Procurement |
FAQ - APPS RUN THE WORLD Wasserstrom Technographics
Wasserstrom is a Retail organization based in United States,
with around 800 employees and annual revenues of $100.0 million.
Wasserstrom operates a diverse technology stack with applications such as
Paradox Olivia Chatbot, GoDaddy Webmail and Adobe Dynamic Media Classic (ex Adobe Scene7),
covering areas like Recruiting Chatbot, Collaboration and Content Management.
Wasserstrom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, GoDaddy and Adobe Systems.
Wasserstrom recently adopted applications including
ActiveCampaign in 2021, ShipEngine in 2021 and Paradox Olivia Chatbot in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wasserstrom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wasserstrom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wasserstrom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.