Columbus, 43213, OH,
United States
Wasserstrom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wasserstrom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Wasserstrom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wasserstrom has purchased the following applications: Paradox Olivia Chatbot for Recruiting Chatbot in 2020, GoDaddy Webmail for Collaboration in 2013, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wasserstrom is running and its propensity to invest more and deepen its relationship with Workday , GoDaddy , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wasserstrom revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wasserstrom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Paradox Olivia Chatbot | Recruiting Chatbot | HCM | n/a | 2020 | 2020 |
In 2020, Wasserstrom deployed Paradox Olivia Chatbot as a Recruiting Chatbot on its public careers site to automate candidate engagement for talent acquisition. Paradox Olivia Chatbot, leveraging ParadoxAI on the website, was embedded to handle initial conversational screening and to capture candidate contact and role preference data directly from applicants.
The implementation focused on standard Recruiting Chatbot capabilities, including scripted conversational workflows for qualification, role matching prompts, and automated candidate data capture for downstream processing. Configuration emphasized configurable question flows and handoff points so recruiters could receive structured candidate profiles and conversation transcripts for follow up.
Operational coverage centered on recruiting and HR workflows on the careers pages, with the chatbot operating as the first touchpoint for applicants and routing qualified leads into existing applicant tracking workflows. Governance rested with recruiting operations for content and conversation mapping, while escalation rules and recruiter notification processes were instituted to ensure timely human follow up and consistent candidate experience.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Wasserstrom implemented GoDaddy Webmail as its Collaboration solution for corporate email and external communications. The deployment uses GoDaddy hosted webmail to provide browser-based access to organizational mailboxes, domain-based email addresses, and standard SMTP and IMAP connectivity for desktop and mobile client access.
GoDaddy Webmail is provisioned to support company-wide email operations across Wasserstrom's departments, and is surfaced via the company website for webmail access and contact flows. Administrative functions include mailbox provisioning, user account management, and basic spam filtering governance, aligning the Collaboration application with day-to-day communications and administrative workflows.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, Wasserstrom began using Adobe Dynamic Media Classic (ex Adobe Scene7) on their website. The deployment establishes a Content Management capability focused on web-facing product media and storefront imagery, embedding digital asset management and delivery into the company’s e-commerce layer.
Adobe Dynamic Media Classic is configured to manage high-resolution product images and rich media, supporting automated rendition generation, template-based image composition, metadata-driven asset organization, and on-the-fly image delivery for responsive layouts. These functional capabilities provide centralized media processing, dynamic scaling, and format conversion aligned with Content Management workflows.
Operational scope centers on online merchandising, product catalog pages, marketing creative publishing, and site operations for Wasserstrom’s U.S. e-commerce presence. Governance emphasizes a central asset repository, standardized image templates, and defined publishing workflows to maintain consistent image treatments and controlled media rollouts across product pages.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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