Newport Pagnell, MK16 9TG,
United Kingdom
Waterline Technographics
Waterline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waterline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Waterline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Waterline has purchased the following applications: MHR People First Payroll for Payroll in 2025, Microsoft 365 for Collaboration in 2019, Zendesk Service for Customer Support in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waterline is running and its propensity to invest more and deepen its relationship with MHR (formerly MidlandHR) , Microsoft , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waterline revenues, which have grown to $81.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waterline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waterline Tech Stack and Enterprise Applications
Waterline HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR People First Payroll | Payroll | HCM | n/a | 2025 | 2025 |
In 2025, Waterline implemented MHR People First Payroll, a Payroll application, to replace spreadsheet and manual payroll processes with automated, real-time payroll and a mobile employee experience. The UK-focused rollout prioritized accessibility for a largely remote employee base and centralized payroll processing previously handled in spreadsheets, shifting core payroll tasks into the MHR People First Payroll environment.
MHR People First Payroll was configured to deliver real-time pay calculations, automated payslip generation and distribution, and mobile employee self-service. Functional capabilities implemented included payroll processing runs, payslip automation, employee mobile access for pay queries and basic HR data, and scheduled payroll execution to reduce manual input. Configuration emphasized structured payroll inputs and workflow automation to improve payroll accuracy and auditability.
Governance and process changes formalized payroll approval workflows and removed spreadsheet checkpoints so HR and payroll teams operate within the application, supporting controlled configuration and operational oversight. The UK rollout explicitly emphasized digital HR transformation and workforce connectivity, delivering automated payslips and improved payroll accuracy and accessibility for Waterline's remote workforce.
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Waterline Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Waterline implemented Microsoft 365 as its Collaboration platform. The deployment is a cloud hosted Microsoft 365 tenant provided by Microsoft and used across Waterline's United Kingdom operations in the distribution business.
The implementation leverages core Collaboration capabilities including Exchange Online for email, Microsoft Teams for real time collaboration, SharePoint for intranet and document libraries, OneDrive for personal file sync, and the Office desktop and web apps. Administration is centralized through the Microsoft 365 admin center with role based account management and policy controls applied by the internal IT team, supporting commercial, operations and support functions. Microsoft 365 is also referenced on Waterline's website as part of their digital presence.
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Waterline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2022 | 2022 |
In 2022, Waterline implemented Zendesk Service for Customer Support on its website. The deployment focused on embedding Zendesk Service web widgets and web based contact forms so website inquiries flow directly into a centralized ticketing workflow managed through the application.
Configuration emphasized core Customer Support capabilities typical of the category, including ticket management, knowledge base self service, live chat presence and SLA driven assignment and reporting. Operational coverage is website driven customer interactions routed to Waterline's customer service team in the United Kingdom, supporting customer service and sales support functions. Governance and process work concentrated on defining role based access, ticket routing rules, escalation policies and reporting hierarchies to standardize support workflows within Zendesk Service.
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Marketing Automation | CRM |
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2019 | 2019 |
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Waterline PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Waterline
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Waterline Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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