Halstead, CO9 3PY,
United Kingdom
Whitewaters Training Technographics
Whitewaters Training Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whitewaters Training and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Whitewaters Training employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whitewaters Training has purchased the following applications: GoDaddy Webmail for Collaboration in 2017, Microsoft Clarity for Marketing Analytics in 2022, GoDaddy for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whitewaters Training is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whitewaters Training revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whitewaters Training intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whitewaters Training Tech Stack and Enterprise Applications
Whitewaters Training Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Whitewaters Training implemented GoDaddy Webmail to provision Collaboration capabilities for business email and internal communications. The deployment is a hosted GoDaddy Webmail configuration tied to the company GoDaddy account and is surfaced on the public website for contact and customer correspondence.
Configuration centers on mailbox provisioning for a small organization of around 10 employees, centralized account administration through the GoDaddy control panel, and standard webmail functionality such as inbox and folder management, spam filtering, SMTP and IMAP access for external mail clients, contacts, and calendar features where supported. Operational scope covers core administrative and training functions, with governance delivered at the account level through mailbox lifecycle management, password controls, and basic email usage procedures.
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Whitewaters Training CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Whitewaters Training implemented Microsoft Clarity on their website. Microsoft Clarity is a Marketing Analytics application that Whitewaters Training added to wwtrain.co.uk to capture user behavior on public course and marketing pages for the United Kingdom based training operation.
The deployment uses the Microsoft Clarity client side snippet to enable session replays, heatmaps, click maps, and user behavior analytics, with configuration focused on page level tagging and filtering typical for Marketing Analytics. Operational ownership is centered in marketing and user experience, with data surfaced through the Microsoft Clarity dashboard for content optimization and usability analysis, and configurations aligned to anonymized interaction capture and standard web analytics privacy controls.
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Marketing Automation | CRM |
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2022 | 2022 |
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Whitewaters Training IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Whitewaters Training deployed GoDaddy as their Application Hosting and Computing Services provider for the public website wwtrain.co.uk. GoDaddy is the application used to host the customer-facing site, providing domain management, DNS, and core web hosting functions that support the organization’s online presence.
The deployment reflects a small business hosting model consistent with the Application Hosting and Computing Services category, with site administration managed through the GoDaddy control panel by company administrators. Functional capabilities implemented include web hosting and domain provisioning, and the configuration supports marketing, course information publishing, and learner-facing enrollment touchpoints. Governance is handled internally by Whitewaters Training staff responsible for site updates and hosting settings, with operational scope limited to the corporate website and external communications.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Whitewaters Training
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Apps Being Evaluated by Whitewaters Training Executives
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